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Effie Canada 2022

Effie Canada 2022

Judging Sessions

First Round Judging will take place remotely between June 13th – 17th. Judges will read and score cases individually.

Final Round Judging will take place remotely the week of July 18th. Judges will participate in one of four sessions and score their cases independently, however, will participate in a group discussion. In the group discussion session, judges will discuss the merits of each assigned case. While conversation and debate is welcomed, judges score independently.

If you have any questions whatsoever, please contact effie@theica.ca

Judging Resources

You can learn about Effie's judging philosophy by watching the short video below.


Judging Guide

Judges are encouraged to review this guide in advance of judging to better understand the judging process.

First Round Judging Guide Download it here

Final Round Judging Guide Download here.

Sample Winning Cases

Reviewing cases from past winners to get a better understanding of what a strong submission looks like.

2019 Effie Canada Grand Winner: Lotto 6/49 – Integrated 3 Year

Case Download

2019 Effie Canada Gold Winner: SickKids Vs. All in.

Case Download