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Hosted by the ICA, the 2019 Effie Canada Effectiveness Day celebrates the stories of the first-ever Effie Canada winners.

Hear from the people behind the Effie Canada gold-winning campaigns, on creating truly effective marketing.

GOLD WINNERS:

No Frills - #HAULERS - Uwe Stueckmann, SVP Marketing at Loblaws, and Angus Tucker, Chief Creative Officer at john st.

Huggies - No Baby Unhugged - Ali Ruffo, Senior Marketing Manager at Kimberly-Clark and Michelle Lee, Head of Planning at Ogilvy.

SickKids VS - All In - Kate Torrance, Director, Integrated Brand Marketing at SickKids Foundation, and Craig McIntosh, Executive Creative Director at Cossette.

GOLD / GRAND EFFIE WINNER:

Lotto 6/49 - Integrated year 3 - Janie Thériault, Communication marketing, web and social media director at Loto-Québec, and Alex Bernier, Executive Creative Director at Sid Lee.

2019 EFFIE CANADA RANKINGS:

We’ll also announce the 2019 Effie Canada Rankings: Brand of the Year, Agency of the Year, and Independent Agency of the Year.

DETAILS

When: Friday, October 4th, 2019 - 9.00am – 1.00pm

Where: The Globe and Mail Centre

Who should attend: Marketing leaders from agencies and brands

PRESENTING SPONSOR

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