Effie Canada showcases industry’s best work

The first-ever winners of Effie Canada were announced at its glittering gala event, hosted by the ICA on June 6th, 2019 at Liberty Grand Governor’s Ballroom.

Sid Lee took home the Grand Effie for its “You Should Play 6/49” work for the Lotto 6/49 brand with Loto-Québec.

Ogilvy Canada won the most awards on the night, with nine in total – two Gold, two Silver, and five Bronze.

The agency’s “Cobalt Card Launch: You Do You” work for American Express and the Huggies (Kimberly-Clark Canada) campaign “No Baby Unhugged” both achieved Gold awards.

Cossette was the most-awarded agency behind Ogilvy, winning six awards for campaigns including SickKids and McDonald’s.

Other winners included John St. with a Gold for its “#Haulers” work with No Frills, and Anomaly with two Silvers for Budweiser and Oh Henry!

Rethink also landed two Silvers for its campaigns for A&W, Camp Jefferson won a Silver for Koodo, and TAXI also captured Silver for Canadian Tire.

The awards followed a rigorous judging process that involved more than 80 judges across three cities. 

Brent Nelson, the Chief Strategy Officer for Leo Burnett North America, and Chair of the Effie Canada jury, said: 

“The first Effie Canada provided a fitting showcase for the best the industry has to offer. The high calibre of the winners is evidence of the excellence of Canadian advertising and its ability to compete with the best in the world.”

Effie Canada was created to mark the evolution of the CASSIE Awards, which honored marketing ROI in Canada since 1993. Merging with the global Effie Awards program, Effie Canada is part of an internationally recognized and celebrated competition that puts Canadian agencies and brands onto the world stage in a bigger and better way.


Full list of winners:

Gold/Grand Effie

Lotto 6/49 - Integrated year 3, Loto-Quebec, Sid Lee 


Gold

No Frills - #HAULERS, Loblaw Companies Ltd. john st. 

Huggies - No Baby Unhugged, Kimberly-Clark Canada, Ogilvy 

SickKids VS - All In, SickKids Foundation, Cossette 

Cobalt Card Launch: You do You, American Express, Ogilvy 


Silver 

June's HIV Positive Eatery, Break Bread Smash Stigma, Casey House, Bensimon Byrne / Narrative / OneMethod 

TESTED for Life in Canada, Canadian Tire, TAXI 

Better Ingredients Brand Platform, A&W, Rethink 

A&W Beyond Meat Burger Launch, A&W, Rethink 

Shock-Free Data, Koodo, Camp Jefferson 

Sugar-Crisp Spout, Post Foods, Canada Ogilvy 

SickKids Family Tree, SickKids Foundation, Cossette 

No Frills - #HAULERS, Loblaw Companies Ltd. , john st. 

Cobalt Card Launch: You do You, American Express, Ogilvy 

Budweiser Gold – Let it Shine, ABInBev, Anomaly 

SickKids Family Tree, SickKids Foundation, Cossette 

Oh Henry! 4:25, The Hershey Company, Canada Anomaly 


Bronze

June's HIV Positive Eatery - Break Bread Smash Stigma (2 Bronze), Casey House, Bensimon Byrne / Narrative / OneMethod 

Oh Henry! 4:25, The Hershey Company, Canada Anomaly 

Big Mac x Bacon Collaboration, McDonald's Restaurants of Canada Ltd.,  Cossette 

SickKids VS - All In, SickKids Foundation, Cossette 

SickKids Family Tree, SickKids Foundation, Cossette 

Huggies - No Baby Unhugged, Kimberly-Clark, Canada Ogilvy 

I Just Bought a Boat, Mercy Ships Canada, Geometry Global 

Sugar-Crisp Spout (2 Bronze), Post Foods Canada, Ogilvy 

CIBC Aventura. The Traveller's Travel Card, CIBC, Juniper ParkTBWA Communications 

MOTRIN - Tina's Uterus, Johnson & Johnson Inc., OneMethod 

Duceppe Repositioning, Duceppe, Publicis Montreal 

Reactine Pollen Alerts Integrated Campaign, Johnson & Johnson Inc., UM Canada 

Baby Dove, Beautifully Real Moms, Unilever Ogilvy 

Ask Tough Questions, Questrade, No Fixed Address 

Van Houtte, the Van Who Brings Coffee to life, Van Houtte, Sid Lee 

Kleenex - Made for Doers, Kimberly-Clark Canada, Ogilvy 

I've Changed, Tourisme Montréal, LG2


Further Coverage

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