Pitch Watchdog

Pitch Watchdog is our confidential service that enables agencies to report both negative & positive experiences with client pitches & throughout a client relationship.

Part of the ICA’s Amplify, Protect & Transform agenda, Pitch Watchdog provides a safe space to talk about good & bad cases of client practice in pitching, & has already proved successful in improving pitch processes including TD Bank, TTC, & Toronto Zoo.

We launched Pitch Watchdog after listening to the concerns of our member agencies but the platform is also open to non-members who wish to report a good or bad pitch experience.

Agencies have the option to provide information on the form below in conditions of strict anonymity if they wish or call the Pitch Watchdog line on 1 416 482 1396 x225.

Pitch Watchdog is part of a wider program of ICA activity around client relationships, procurement & new business for more information contact Scott Knox (scott@theica.ca or +1 416 482 1396 x225.)

You can also email Pitch Watchdog at goodpitch@theica.ca or badpitch@theica.ca.

Links to news:

  1. Strategy
  2. Media In Canada
  3. Also, Full Page Ad in Globe & Mail for the launch