Watch video from Contagious’ three sessions at IDEA Summit 2018, presented by Chris Barth, on the values for modern brands to live by to flourish.
Part One: Lay the Foundation
“What do you need, before you do anything else… to make brave creative advertising that’s going to be successful in the market?”
Part Two: Work with Your Audience
“Transparency and honesty are huge ways to build trust”
Part Three: Don’t Get Comfortable
“It’s easy to get complacent, it’s easy to get comfortable, and we’re seeing brands get left behind because they’re doing the same thing that got them where they are today.”