Effie Canada 2023 is now open for entries

GUT Agency & Tim Horton’s pick up the 2022 Grand Prix with Timbiebs Campaign. Tim Horton’s Takes Marketer of the Year and Rethink announced Agency of the Year

Mediation sessions failed to resolve the ongoing dispute between the ICA and ACTRA after the union refused ICA’s offer to return to the bargaining table and instead demanded ICA agencies re-sign, without changes, the outdated and expired NCA from April 2022.

ACTRA has had a lot to say about the ICA and its member agencies since our National Commercial Agreement (NCA) expired in April 2022. Much of the ACTRA rhetoric is simply not true. If you are wondering how to separate fact from fiction here are the issues from an ICA perspective.

Regular groups for member agency employees to participate in

We are calling on our industry to unite in postponing all remaining 2020 investments in awards shows so we can focus on the well-being of our people and clients as we face the challenges of the COVID-19 pandemic.

The ICA is proposing a call to action for the agency sector to put our people first by protecting their jobs and well-being, to help our clients pivot in uncertain times to serve consumers and to support our supply chain that depends on our sector to keep operating.

IDEA Summit - Toronto, 1-3 October 2018 The ICA’s rebranded annual celebration was a great success, with 750 delegates coming together at Toronto’s TIFF Bell Lightbox to develop and apply the principles of inclusivity, diversity, and equity.

The ICA got involved with the TTC bid process due to several complaints from active member agencies that the creative tender demanded free ‘spec' creative in order to win the business.

The ICA, on behalf of it membership, criticized the move by Accenture Interactive to launch a Programmatic Services unit.

When Toronto-Dominion Bank’s pitch documents asked agencies for advice on how to help avoid taxes on agency fees, Pitch Watchdog took action.

The ICA, alongside The Association of Canadian Advertisers (ACA), enabled Canada’s advertising industry to reach a 2017 settlement with performers union ACTRA.

In some cases, dramatic action is needed to improve a pitch process. That’s what happened when we called for an industry-wide boycott of Toronto Zoo’s pro bono pitch.

- CASSIES merge with global Effie Awards program - Global spotlight shines on Canada’s creative effectiveness

Little Black Book Online is a searchable, online publication/channel that celebrates ideas in advertising & marketing in all its wonderful forms

Toronto agencies staging “open house” to promote careers in advertising

Take advantage of the ICA’s unique survey service for members, fuelled by member insights.

The Institute of Canadian Agencies (ICA), is stepping up to support & advocate the Time’s Up Advertising (#TimesUpAdvertising) movement in Canada by organizing an event for #TimesUpAdvertising in Toronto on May 14th.

The ICA is working closely with the World Health Organization (WHO), the Canadian Chamber of Commerce (CCoC) and CEOLaw to bring you this hub.