"Train people well enough so they can leave, treat them well enough so they don't want to."


Sir Richard Branson

Can You Afford Not To?

People are said to be our greatest asset, yet overall agency investment in talent development is falling. That’s despite evidence of ROI in terms of employee retention, motivation, & performance.

Research shows that major companies included in the US S&P 500 that invest heavily in employee development outperform those that don’t by between 17 & 35%. Companies that offer comprehensive training programs have 218% higher income per employee than those without formalized training &, in terms of retention, 40% of employees who don’t receive the necessary job training to become effective will leave their positions within the first year.

While some agencies continue to make talent their top priority, it’s clear that we need to re-energize our connection with our people’s futures. It just makes simple business sense.

But not all training is equal, & worth your investment. There’s a need for a program focused on meeting a high quality bar, reflecting that the skills we require in the agency sector are changing rapidly, & that enables agencies to be selective, to back & retain their best talent.

You also face the challenge of growing your expertise to match that of clients & other stakeholders. For instance, when was the last time you were in training on negotiation skills? And do you think your procurement counterpart was out of the classroom for so long?

With an eye on limited agency budgets, we know that there’s a desire for talent development that benefits not only the individuals you’ve identified to retain & nurture, but your whole business.

That’s why the ICA is launching a vital & fresh new approach to talent investment, one focused on impact & ROI – enter TRAINING UNLIMITED.

A Full Year of Learning