Acting as a community, both as businesses and as people is vital to how we navigate through the ever-changing coronavirus, or COVID-19 pandemic. The ICA is working closely with the World Health Organization (WHO), the Canadian Chamber of Commerce (CCoC), CEOLaw and YouGov to bring you this hub.

This hub will be updated regularly to provide the most up to date information that you may need.  Already, the ICA has attended a session with Canadian health officials and with Dr. David Nabarro, World Health Organization (WHO) Special Envoy for COVID-19, as we look to curate the best and most relevant HR, health and economic information for the industry.

ICA partner YouGov will be constantly monitoring the general public’s feelings about this evolving situation and providing data for this hub.

If there is any other information you feel would be useful please email: scott@theica.ca

Latest Update by Dr David Nabarro, WHO special envoy on COVID-19

Public Health Information


Government Programs for Employers


The Government of Canada has put in place Work-Sharing (WS) temporary special measures for employers affected by the downturn in business due to COVID-19. This program helps employers avoid layoffs by reducing employee’s work weeks.

  • A 75% wage subsidy for qualifying SMEs has been announced and will be back dated to March 15th. 
  • A Canada Emergency Business Account (CEBA) is a special emergency business account for SMEs. Contact your bank to apply for $40,000 of government guaranteed loans interest free for the first year. Loan forgiveness up to 25% will be forgiven if certain conditions are met. 
  • A co-lending program for SMEs through the BDC and financial institutions where eligible businesses may obtain incremental credit amounts of up to $6.25M.
  • BDC asks that all companies speak to their commercial bank first for mortgage postponement, increased lines of credit (LOC) and an extension on AR that will qualify them for their LOC.
  • Work with your payroll provider for access to the 75% wage subsidy.
  • EDC assists exports of services with the Business Credit Availability Program (BCAP). Contact your financial institution
  • Canada has deferred commodity tax payments (GST and HST)
  • The Ontario government has increased the exemption for paying Employer Health Tax from $490K to $1M. Employers that have total annual payroll of up to $5M, the first 1M will be exempt from the EHT.

Government and Charitable Programs for Employees


  • CRA and Revenu Quebec extend tax deadline to June 1, 2020
  • Ontario provides $3.7 billion to support people and jobs
  • nabs Canada is a registered charity that provides support for individuals in the media, marketing and communications industry


Industry Calls to Action


Working From Home: Tools & Advice


(all suggested by member agencies, this is not an endorsement)

Information for Freelancers, Suppliers & Students


Now more than ever we need to support each other and stay connected to the community.

Information for Parents & Caregivers


Workplace Information


(Please note that some of these may have been prepared for other situations but could be helpful)

Industry Press Discussion