The agency/client partnership is under massive pressure but also has the potential to deliver amazing results. That’s why we’ve created the Marketing Relationship Pulse report.
Available to all member agencies the research provides an unprecedented 360-degree mutual evaluation of Canadian agencies and clients, highlighting the perception gaps that exist between them in important areas such as leadership, strategy, remuneration and talent.
It’s designed to help you take the measure of your partner’s pulse, to identify the areas where the biggest misunderstandings arise between clients and agencies, and recognise any warning signs before the relationship gets into trouble.
Together with Aprais, the global leader in helping clients and agencies work better together, and in collaboration with A2C (Association of Creative Communications Agencies), we posed 59 statements to a combined 73 senior client and agency respondents. You can register for your copy of the report below, and discover just how client and agency perceptions vary on:
- Remuneration and its impact on creativity/effectiveness
- Access to senior client resource
- Impact of short-termism
- Responsibility for strategic leadership
- Availability of talent with relevant skills
The report makes for fascinating reading, showcasing agencies’ passion for their clients, and the work they do, and clients’ respect for agency creativity and innovation. So register now for Marketing Relationship Pulse, providing insight into the agency/client relationship as we look ahead to better understanding and partnerships.