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Meet the Team

Meet the Team

Staff & Consultant Advisors


Scott Knox
President & CEO

A member of the Canadian Advertising, Marketing & PR Hall of Fame, Scott is the President & CEO of the ICA and joined the organisation in November 2016. Prior to this he was Managing Director of the Marketing Agencies Association (MAA) in the UK for 15 years.

As well as being listed in Campaign magazine's "A-List", he was featured in the Daily Telegraph's Out @ Work Top 50 as No.23 of the most powerful LGBT+ leaders in British business. In 2015 he became the Founding President of the world's first LGBTQ+ group for Advertising and Marketing when he launched PrideAM.

Scott is a board director of AdStandards and the Digital Advertising Alliance of Canada.  For the ICA he launched initiatives such as IDEA (Inclusivity, Diversity & Equity in Advertising), PRIME (Purpose & Responsibility in Media Economics), QBS Agency Search and Effie Awards Canada.

Scott is the founding treasurer of the international agency association VoxComm, which the ICA founded alongside the US’s 4A’s, the UK’s IPA and Europe’s EACA.  There are now 38 countries in membership.  He is also a member of the Global Alliance for Responsible Media (GARM).

Scott graduated from Kent University with a degree in History. He also held the full-time elected post for Representative of the National Union of Students.  He is married to award winning baker, Gavan (aka Mr Mom) and is the proud father of two adopted children.



Leah Power
EVP, Strategic Operations Consultant

A proven results-oriented finance and operations executive, Leah has 20 years of experience supporting agency leaders develop and achieve strategic plans that lead to consistent growth and award-winning client work.

She has advised C-level execs at the operational, regional and global levels on issues of financial leadership, agency acquisitions, operating system implementation, information technology integration, agency transitions, management of Capital projects, as well as fee, scope and contract negotiations.

Her agency experience includes time most recently at Grey Canada as Chief Operating Officer plus financial leadership roles at Grey SF, DDB Canada, Downtown Partners, Echo Advertising, and Rapp Collins Worldwide.



Adele Imrie
Associate, Chief Finance Officer

Adele Imrie has been working with the ICA since 2019. Adele is a CPA, CA and has over 30 years’ experience as a Chief Financial Officer, primarily in the commercial real estate development sector.

In addition to her professional experience, Adele has over 30 years of NFP board service in senior leadership roles in the social assisted housing, education, and health care sectors.



Richard Newman
Associate Vice President, Agency Growth

A Developmental Anatomy graduate from The University of Edinburgh, Richard’s passion is connecting people with brands. He knows that now, more than ever, we are able to create useful, relevant and entertaining moments throughout the consumer journey. All made possible by the entrepreneurial zeal of communication agencies around the world.

As a founding member of Contagious, launched in 2004, Richard has consistently driven the agenda for understanding the fast pace of the ever-evolving industry landscape. After the successful growth of what is now the globally recognised resource for both brands and agencies, Richard moved to Singapore where he was responsible for catalising collaboration across McCann Worldgroup companies in the region. Here, Richard was voted 40 under 40 to watch in Campaign Asia Pacific as well as picking up Agency Network New Business Team of the Year in 2014.

A strategic leader and business development professional with more than 20 years experience spanning 150+ countries in Asia Pacific, the Middle East, Africa and North America, Richard has a proven track record driving growth across both the publishing and marketing communications industries.

Other agency experience includes The Cheil Network (Seoul), Saatchi & Saatchi (Hong Kong), CreativeDrive North America and dentsu Canada.

Richard and his family decided to settle in Toronto in 2018. Favourite pasttimes include fishing, skiing, and cooking, with a love affair for The Mighty Arsenal.


Rachel CrowSpreadingWings is the first Head of Content for the Institute of Canadian Agencies. Before joining the ICA Rachel worked for news networks like CTV Winnipeg as a Video Journalist, Live Community Reporter, fill in Anchor and Producer. In these roles she films, writes, and/or edits daily news stories that impact the community airing both locally and nationally.

Previously, Rachel worked at CityNews Winnipeg. During her time in Montana, she was the only indigenous reporter and anchor working in mainstream television. To her, learning new things is key to understanding life. Journalists always ask questions and learn new information and it became the natural choice as a career. What she loves most about her work is taking the knowledge she's gained and sharing it with the public.

Before returning to post-secondary, Rachel produced and hosted her own television show “Prairie Phyre First Nations News in Southern Alberta” which aired on SHAW Lethbridge for nearly two years. As a single parent in school Rachel focused all her attention on succeeding in her program. She graduated from Lethbridge College in 2015 with a diploma in Communications Arts, Majoring in Broadcast. Now she sponsors two Scholarships.

Rachel is a believer in following passions, Rachel released her first solo round dance album “From the Soul” in 2015. When her sisters and her get together to sing they call themselves “Soul Sisters.” They have performed in Calgary and all over Southern Alberta.

Rachel is also the Founder and CEO of her own fashion line “Aapunii Creations” and RCSW Productions. In 2017 and 2018, Rachel was the only indigenous designer at Rock’n the Range and The Russell Runway show during Western Art Week. Her drive to design clothes started in her early 20’s.

Rachel is from Kainai First Nations in Southern Alberta. She grew up in a small mountain town. For many years she was homeschooled. However, at 17 she returned to public school and graduated from Point Grey Secondary in Vancouver BC.

Her greatest piece of advice is to be fearless in the pursuit of your passion.



Grace Consul
Manager, Member Activation

With a love for connecting people to the right person, activity and/or opportunity, Grace Consul’s role as Member Engagement Manager suits her perfectly. Starting at the ICA as Executive Assistant and Office Manager in 2016, Grace’s expertise as a wedding planner enabled her to expand her role in the organization as Head of Events. Through the years, she’s assisted in putting on the ICA’s events such as the Transformation Summit, IDEA, Northern Maverick Collective but most significantly, Effie Awards Canada. Organizing the Canadian program since 2019, Grace is your go to for all Effie queries.

In her spare time Grace loves yoga, keeping active at the gym or hiking and experimenting in ways to make all her fave food dishes vegetarian/pescatarian friendly.



Ashley Lorenzo
Digital Communications Executive

A two-time ICA Summer Camp Student Insider turned Digital Communications Executive, Ashley has a proven passion and curiosity for the advertising and marketing industry. 

With a background in Advertising and Marketing Communications Management from Centennial College, and a specialization in Account Management, Ashley takes pride in her creative problem-solving skills, paired with her ability to meaningfully connect and engage with communities.

Ashley’s ambition to create a positive impact on the industry early on in her career has led her to a Strategy magazine feature, through her own op/ed discussing the need for BIPOC representation within the advertising industry.



Xiomara Velasquez
Research Executive

Bilingual (English/Spanish) Marketing Strategy Professional with over 5 years of experience and proven track record leading Special Events, Strategic Consultancy, and Account Management, achieving, and exceeding yearly financial goals. She has well-rounded skill set in social media, public relations, and brand development, she feels passion about the power of storytelling and bringing brands to life through design, messaging, and media.

Xiomara is from Lima, Peru where she got her first degree in Business Administration at University San Ignacio de Loyola. She then moved to Canada and graduated with honours from the Marketing Management program at Seneca College.

Her personal mission statement is to serve as a leader and make a significant difference in today’s competitive world; by making a priority to learn everything she can, living by her beliefs and working hard.



Ian Darby
Associate, Editor & Writer



Winnie Alford
Talent Advisor

Winnie trouble-shoots all member talent problems as well as negotiating with all the unions: ACTRA, UdA, SAG, AFofM. Winnie heads a company of freelance producers that service the advertising and production industry. 

Prior to setting up her own company, Winnie worked for over twenty years in advertising agencies in both Toronto and Montreal as a broadcast producer to agencies such as Young & Rubicam, Foster Advertising, Vickers & Benson and Harrod & Mirlin. 

As a member of the ICA/ACA negotiating team, Winnie has served to help negotiate the past two ACTRA contracts on behalf of the members.



Marc Pike
Broadcast Regional/Local Talent Advisor

Marc is responsible for helping all member talent questions for the ACTRA regional and local addendum. Marc has been an integral member of the negotiating team for the past two contracts, works full time in the industry as a President and Executive Producer at his own company RPM productions, and continues to be an advocate for the industry. Since 1984 Marc has worked in the advertising and public relations industries on a wide-ranging number of broadcast, video, photographic and multi-media productions.


Accounting/Finance

accountspayable@theica.ca - for vendor payment enquiries

invoices@theica.ca - for billings enquiries