IDEA Lounge 2019

Fresh off the heels of the inaugural IDEA Summit 2018 conference, comes IDEA Lounge 2019. An intimate, agile & scaled down one-day conference for brand marketers & advertising agencies.

IDEA gathers thought-leaders & authors from around the world to explore the intersection between creativity, innovation & diversity.

IDEA showcases how diversity in teams & inclusivity in workplaces helps brands & agencies build environments that effectively solve today’s business challenges.

The IDEA Lounge aims to:

  • Highlight IDEA thought-leaders from Canada & abroad

  • Inspire attendees to grow their business by transforming their advertising, marketing & communications through diversity, inclusion & equality.

The event takes place at The Globe and Mail Centre in Toronto, October 24th.

It’s a one-day event where speakers & organizations from around the world gather to talk creativity, innovation & action.


Topics include:

  • Cannes Considered
  • Brand Bravery
  • State of Creativity
  • IDEA in Production


Thursday, October 24, 2019
8am to 4pm


The Globe and Mail Centre
16th Floor
King Street East & Berkeley

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  • Brand Marketers
  • Agencies
  • Agency Partners



Patrick Collister is the founder of training & consultancy company, Creative Matters. He’s worked for O&M, Brann Worldwide & Google’s creative think-tank, The Zoo. He’s won some awards, publishes Directory magazine & in 2017 published a book How to Use Creativity & Innovation in Business.


Cannes Lions 2019 was one of the most contradictory festivals ever. Many commentators have written that it was the year that saw the resurgence of creativity yet there were fewer talks and seminars about creativity than ever before.

He also takes a look at what DIDN’T win. And he asks, why not? Are some ideas too populist, too sensitive or even too provocative for the juries who reviewed them?

And isn’t it about time humour made a return?


  • This is the place for thought-leaders championing the business imperative of diverse people, diverse environments and diverse work.
  • This is where you build relationships with others in the industry that care about diversity, inclusivity & equality.
  • This is where you make a difference on the most important issue in our industry.
  • It’s time to represent and it’s time to act! Reach out to Scott Knox or Leah Power for more information.


Booking Details