Nominate somebody or yourself to be an Effie Canada judge.
Watch the 2022 Canadian Creative Effectiveness Summit
As part of the ICA’s Canadian Creative Effectiveness Summit 2022, GUT Agency and Tim Hortons picked up this year’s Effie Canada Grand Prix for Timbiebs with global music star Justin Bieber. A live audience of agencies and marketers gathered at LinkedIn HQ in Toronto and LinkedIn LIVE to unwrap getting to great marketing effectiveness.
Effie co-chair and partner and Chief Strategy Officer of The Hive, Dustin Rideout, opened conversation as he interviewed The Globe and Mail’s Senior Business Writer and Columnist, Rita Trichur. The pair looked to answer What Can We Expect from the Canadian Economy in 2023? This was followed by Effectiveness guru, Peter Field’s presentation on Effectiveness in A Downturn, pulling on research from around the world including data from Effie Awards Canada case studies.
Effie co-chair and Enablement Leader of Shopify, Ali Leung then hosted a panel with IKEA CFO, Geoffrey Macdonald and Tim Hortons CFO, Hope Bagozzi as they discussed those much-needed conversations around marketing investment. The event was rounded off by ICA President & CEO,
Scott Knox, presenting Tim Hortons with Marketer of the Year, Rethink with Agency of the Year, and the Grand Prix announcement.
Now in its 4th Year, Effie Canada was judged by over 150 marketers from across Canada.
The introduction of Effie in Canada has put Canadian work that works on the global stage.
said Scott Knox,
Just a few weeks ago the top 100 most effective agencies in North America were announced, Canada holds 26 of those places. We are a diverse nation that delivers for brands and are we open for business. Congratulations GUT, Rethink and Tim Hortons.”
Nominate somebody or yourself to be an Effie Canada judge.
Canada's most effective work has been discussed, debated, and dissected by a jury of over 100 of the smartest brand, agency, and academic marketers from across the country and beyond
To lead, inspire and champion the practice and practitioners of Marketing Effectiveness in Canada.
The guide will help you understand the strengths and weaknesses of your submission
Effie Canada, which recognizes the best in marketing effectiveness, has secured the services of experienced brand marketer Ali Leung, and agency strategy leader Dustin Rideout as co-chairs for its 2022 program.
Are you prepared to make some tough decisions? Learn more about judging Effies Awards Canada.
The Canadian Creative Effectiveness Summit 2021
Juniper Park\TBWA and Canadian Women's Foundation pick up the 2021 Grand Prix.
Live broadcast September 23rd 2021 at 2pm (ET)
The Canadian Creative Effectiveness Summit 2021 September 23rd, live stream, 2.00 – 5.30pm (EDT) Free to attend.
We’re calling for the most adaptive and bold brands from 2020. The brands who, in the face of uncertainty, anxiety and social change, stepped up instead of shying away.
The Canadian Creative Effectiveness Summit 2020
IKEA and Rethink win 2020 Grand Effie after live contest at the Canadian Effectiveness Summit. Cossette named Effie Agency of the Year.
Learn the alchemy of effectiveness, and watch Effie Canada Grand Prix Live as the gold winning brand and agencies battle it out for the coveted Grand Effie.
Hosted by the ICA, the Canadian Creative Effectiveness Summit lifts the lid on the alchemy of effectiveness.
Effie Canada Final Round Judging Complete Ahead of Creative Effectiveness Summit
Canada’s Impact Apparent With Our Agencies and Brands Delivering Top Scores
New findings in the era of COVID-19
Effie Round One judging underway across Canada