Effie Canada announces awards shortlist

Effie Canada, the awards that honours the most effective marketing in the industry, has revealed its shortlist, as it prepares for its first-ever gala award show.

With judging now complete, after a process that involved more than 80 judges from across the Canadian marketing and advertising community, the shortlist includes 52 entries from more than 20 agencies and brands.

Leading the way in the nominations is Ogilvy Canada with six campaigns shortlisted in 12 categories, for clients including American Express, Kimberly-Clark Canada, and Unilever, followed by Cossette Communication, with six shortlisted entries for McDonald’s and SickKids Foundation. Anomaly, john st. and Sid Lee were also shortlisted multiple times.

Effie Canada will announce the Gold, Silver and Bronze winners along with Finalists at its June 6th Gala, which is being held at the Liberty Grand Governor’s Ballroom. Tickets are on sale now.

Brent Nelsen, the Chief Strategy Officer for Leo Burnett North America, and Chair of the Effie Canada jury, said:

"Given this is the first Effie Awards in Canada, there was a strong conviction from the  judges to showcase the calibre of Canadian work that works. Our community of judges certainly didn’t hold back. There was a real effort to set the bar high, and I think that’s been reflected in our short list of winners."

He added: 

"The debate was intense, informed and smart around each and every one of the entries. The passion and diligence of the judges reflected the respect everyone had for the efforts put into each case."

Effie Canada was launched in 2018/19 to build on the success of The CASSIE Awards in recognizing and celebrating Canada’s most effective brands and agencies. Run by the Institute of Communication Agencies, Effie Canada is part of the wider Effie Worldwide program of awards.

We look forward to the first Effie Canada Gala, where all the winners will be announced, it is a night not to be missed.

5:30pm to midnight
Thursday, June 6th, 2019


The Liberty Grand Governor’s Ballroom
25 British Columbia Road
Toronto, ON M6K 3C3

Attire: Black Tie or Best Black & Gold

Book your table    

Then book your full page advert in the Book of Winners...

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2019 Effie Awards Canada Effie Shortlist

EntryClientLead Agency
Juicy Fruit - The Real #GoatMars Wrigley Confectionary (Canada)Momentum Worldwide (Canada)
The Canadian DreamChevrolet CanadaCommonwealth//McCann
CIBC Aventura. The Traveller's travel cardCIBCJuniper ParkTBWA Communications
No Frills - #HAULERSLoblaw Companies Ltd.john st.
Duceppe RepositioningDuceppePublicis Montreal
SickKids VS - All InSickKids FoundationCossette
SickKids Family TreeSickKids FoundationCossette
Big Mac x Bacon CollaborationMcDonald's Restaurants of Canada Ltd.Cossette
MOTRIN - Tina's UterusJohnson & Johnson Inc.OneMethod
The Paralympic NetworkCanadian Paralympic CommitteeBBDO Toronto
Abuse ExposedAssaulted Women's Helpline (AWHL)Giants & Gentlemen
Sapporo Premium Beer - Return the FavourSleeman BreweriesThe&Partnership (Canada)
Bring Back WildhoodGo Rving Canadadoug&partners
June's HIV Positive Eatery - Break Bread Smash StigmaCasey HouseBensimon Byrne / Narrative / OneMethod
Oh Henry! 4:25The Hershey Company CanadaAnomaly
Huggies - No Baby UnhuggedKimberly-Clark CanadaOgilvy
Get More SummerSobeys Inc.Gravity Partners Ltd.
Sugar-Crisp SpoutPost Foods CanadaOgilvy
TESTED for Life in CanadaCanadian TireTAXI
Campbell's Chunky Soup - Behold The Souper You CampaignCampbell Company of CanadaCampbell Company of Canada
Better Ingredients Brand PlatformA&WRethink
Reactine Pollen Alerts Integrated CampaignJohnson & Johnson Inc.UM Canada
Shock-Free DataKoodoCamp Jefferson
A&W Beyond Meat Burger LaunchA&WRethink
Baby Dove - Beautifully Real MomsUnileverOgilvy
Cobalt Card Launch: You do YouAmerican ExpressOgilvy
Lotto 6/49 - Integrated year 3Loto-QuebecSid Lee
Van Houtte, the Van who brings coffee to life.Van HoutteSid Lee
Kleenex - Made for DoersKimberly-Clark CanadaOgilvy
U by Kotex - It's Me, It's Not My PeriodKimberly-Clark CanadaOgilvy
I Just Bought a BoatMercy Ships CanadaGeometry Global
I've ChangedTourisme MontréalLG2
Bud Gold Campaign-Let It ShineABInBevAnomaly
President's Choice - Why Don't We Eat Together?Loblaw Companies Ltd.john st.
Ask Tough QuestionsQuestradeNo Fixed Address