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The Alchemy of Effectiveness: A Focus on Canada 2021

The Alchemy of Effectiveness: A Focus on Canada 2021

The Alchemy of Effectiveness highlights the importance of long-term thinking, brand-building and share of voice, and provides practical guidance to marketers looking to improve the effectiveness of their advertising campaigns.

We would like to thank ThinkTV for their sponsorship for this research project, The Canadian Creative Effectiveness Summit and Effie Canada.

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