The ICA has joined the Canadian Chamber of Commerce. In joining, the ICA will work with the Chamber on many new initiatives including:
- Leveraging the collective voice of the Canadian advertising, marketing, media & public relations agency sectors to gain more recognition from the federal government on key issues such as better tax incentives, support for talent development & other measures aimed at growth.
- Connecting with other business sectors in driving Canada’s economic growth.
- Diversity & Inclusion in Canadian business.
- Working with other business sectors to promote the brand of ‘Canada.’
“It is high time that the Canadian agency sector has a seat at the table & better recognition from the federal government on the key issues & concerns of our members,”
said Scott Knox, President & CEO of the ICA.
“Canada’s agency sector is a major force in the economy, for every $1 spent in advertising & marketing, $6 is returned to Canada’s GDP. Through the Chamber of Commerce, the federal government & other business sectors can expect to hear a lot more from us.”
“The Canadian Chamber of Commerce welcomes the ICA and its members,”
said the Honourable Perrin Beatty, President & Chief Executive Officer, Canadian Chamber of Commerce.
“We look forward to adding their voices as we advocate for public policies that will foster a strong, competitive economic environment that benefits businesses, communities and families across Canada.”