ICA leads agency negotiations on new digital deal with performers

The ICA, alongside The Association of Canadian Advertisers (ACA), enabled Canada’s advertising industry to reach a 2017 settlement with performers union ACTRA.

This resulted in the renewal of the National Commercial Agreement (NCA), which covers the engagement of performers in all television, radio & digital English commercial production in Canada.

The deal, which runs until June 30, 2020, includes provisions that eliminate performance step-up fees for commercials moving over from television to digital media, & introduces a pilot project to address low budget digital productions. It also addresses the need for extensive versions of an online production, a crucial change in today’s market.

“The new agreement recognizes & addresses the majority of challenges facing Canadian agencies, thereby ensuring member agencies remain competitive versus non-signatory agencies exploiting non-union performers,” 

said Scott Knox, President & CEO of the ICA.

ICA consultant, Winnie Alford, is on hand to give advice on all matters relating to the ACTRA & CFM agreements & implementation.  She can be contacted via email at winnie@theica.ca or call the ICA on 416 482 1396.

Coverage links:

Ad industry reaches tentative deal with ACTRA

Link to:

  1. NCA Memorandum of Settlement August 2018.pdf
  2. Full National Commercial Agreement to 2020