The IDEA Competition jury awarded the $1 million worth of Bell Media inventory to McCann’s Mastercard campaign. The one that most demonstrated a clear message of diversity and inclusion, within the 2023 competition highlighting Newcomers to Canada.
The IDEA Competition is open to national and international brands and their agencies, who were invited to submit ground-breaking work that celebrates diversity and inclusion through advertising. Creators of the winning entry will have access to the full range of Bell Media’s platforms - TV, radio, out-of-home and digital – to execute their $1 million campaign in 2024.
For further information contact Scott Knox, ICA President & CEO scott@theica.ca.
