MAY 6 & 7, 2019
Stand Up for Your Value!
The ICA’s Agency Transformation Summit is an engaging and essential leadership forum for the agency sector.
Addressing how the profitability and growth of an agency are directly related to valuing creativity and championing that value to clients, procurement officers, and consultants, the Summit is a unifying call-to-action for our industry.
Today’s business challenges – compressed margins, procurement-driven agency selection processes, increased commodification and longer and longer payment terms – require nerve and new thinking.
Finding value-based solutions to critical business questions
The Summit’s agenda is a blueprint to empower agencies to stand up for their value. Topics and dialogue will generate ideas to amplify, protect and transform the value of “work that works.”
How do we put a price on creativity that emotionally targets consumers, solves business problems and drives behavioral change?
How do we promote the value of our talent and their ability to solve client business challenges?
How do we navigate the relationship between marketing and procurement?
The Agency Transformation Summit features progressive thought leaders from Canada, the United States, and the UK.
Stay tuned for agenda & speaker updates!
"By standing up for what they are worth, agencies not only stand up for their business, brand value, and talent, but the industry at large.” – Scott Knox, President & CEO, ICA
Take the ICA leadership challenge
Stand up for the value of equality, diversity, and inclusion at the Agency Transformation Summit. Identify and invite a future female leader from your agency to attend.
Tickets are non-refundable but are transferable.
ACCOMMODATIONS ARE INCLUDED IN TICKET PRICE
Please contact Grace Consul at email@example.com or (416) 482-1396 x229 for further information about the Agency Transformation Summit, meeting rooms, dietary restrictions or mobility challenges.
CA$1,499 - CA$2,199
Blue Mountain Resort + Village Centre
108 Jozo Weider Boulevard
Blue Mountains, ON L9Y 3Z2