Qualification Based Selection (QBS) agency search
Why QBS
Advertisers & marketers are looking to source services & products that are Complex, Custom & Costly. With the ever-changing marketing landscape this can be a daunting task. How do you source the best agencies to provide solutions for your unique challenges effectively & efficiently, while encouraging agencies to provide the best solutions?
RFPs are perfect for sourcing direct, commodity, benchmarkable goods & services but not so effective for creative & strategic services. QBS is a long-standing methodology used in the US for the procurement of public architecture & engineering services. The similarities between the A/E & the advertising agency sectors mean that QBS can effectively be utilized by advertisers in the agency search process.
QBS Methodology
- Uses Performance-Framed Case Studies (PFCS)
- No request for speculative insights, strategy or creative
- Defined Budget & Nature of Requirements
- Proprietary questions
- Interviews
- Price negotiations with the most qualified firm
- Simple scoring rubric
Interested in Learning How to Implement a QBS Agency Search?
Contact Leah Power at leah@theica.ca or call 416-482-1396 x245