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Take your partner’s pulse – before it’s too late!

The agency/client partnership is under massive pressure but also has the potential to deliver amazing results. That’s why we’ve created the Marketing Relationship Pulse report.

Effie Awards

Have you heard? Entries for the 2022 Effie's open on January 10th.

We’re looking for some Eff’n tough judges

Are you prepared to make some tough decisions? Learn more about judging Effies Awards Canada.

PRIME Manifesto

PRIME - Purpose and Responsibility in Media Economics & The PRIME Ecosystem

Inclusivity, Diversity & Equity in Advertising (IDEA)

Established 2017

Advertising Unlimited

Advertising Unlimited is various initiatives throughout the year crafted to engage and inspire anyone that considers themselves a creative thinker and problem solver.

Creative Power List 2019

The full Creative Power List for 2019

ICA Summer Camp

Calling all creators! TikTok’ers, bloggers, doodlers, entrepreneurs, Tweet’ers, artists, performers, world travelers, event organizers, jokers, day dreamers, out-side-the-box-thinkers, mathematicians, coders, relationship builders, and creative problem solvers

Traditional agency searches are inefficient and ineffective for Brands

The RFP selection process, for all types of agencies, is flawed. That’s why we’re pushing “to retire the RFP” from Canadian business practice.

Pitch Watch

Pitch Watch is our confidential service that enables agencies to report both negative & positive experiences with client pitches & throughout a client relationship.

IDEA Summit

IDEA Summit

IDEA Summit - Toronto, 1-3 October 2018 The ICA’s rebranded annual celebration was a great success, with 750 delegates coming together at Toronto’s TIFF Bell Lightbox to develop and apply the principles of inclusivity, diversity, and equity.