Fresh ICA Evidence Highlights Damaging Extent of Canada’s Short-Term Marketing Focus

Brands in Canada are missing out on profitable growth due to an over-reliance on short-term tactics at the expense of longer-term brand-building.

Creative Power List Methodology 2024

The ICA’s Creative Power Group, along with auditor RSM Canada, has created the Creative Power List, a transparent ranking of Canada’s agency sector based on success at leading international and national awards shows. Here is more detail on the methodology behind the List.

Effie Canada 2023 Judging Application

Nominate somebody or yourself to be an Effie Canada judge.

20% - The Marketing Procurement Podcast

In each episode a guest brings their marketing, procurement or agency perspective to bear on how these three parties sell to, buy from and work with each other

Effie Awards Canada

To lead, inspire and champion the practice and practitioners of Marketing Effectiveness in Canada.

The ICA supports Future Agency Talent and encourages Agency Leaders to #PayYourInterns

The ICA supports Future Agency Talent and encourages its member agency leaders to #PayYourInterns

Talent Unlimited

The ICA, in response to the Ukraine invasion, is asking agencies and clients to open their recruitment opportunities to industry colleagues from countries like Ukraine, as they seek to find shelter from the devastation they face.

Clients: 12 Principles For A Great Agency Search

Agency Selection Principles

Effie Canada 2022

Effie Canada 2022

GUT Agency & Tim Horton’s pick up the 2022 Grand Prix with Timbiebs Campaign. Tim Horton’s Takes Marketer of the Year and Rethink announced Agency of the Year

ICA Fact Checks ACTRA Misinformation

ICA Fact Checks ACTRA Misinformation

ACTRA has had a lot to say about the ICA and its member agencies since our National Commercial Agreement (NCA) expired in April 2022. Much of the ACTRA rhetoric is simply not true. If you are wondering how to separate fact from fiction here are the issues from an ICA perspective.

IDEA Summit

IDEA Summit

IDEA Summit - Toronto, 1-3 October 2018 The ICA’s rebranded annual celebration was a great success, with 750 delegates coming together at Toronto’s TIFF Bell Lightbox to develop and apply the principles of inclusivity, diversity, and equity.