The second edition of the Marketing Relationship Pulse is coming soon, and we're looking for Agency and Client points of views. Interested in participating? Please click here to join us in this important survey!
Available to all member agencies the research provides an unprecedented 360-degree mutual evaluation of Canadian agencies and clients, highlighting the perception gaps that exist between them in important areas such as leadership, strategy, remuneration and talent.
It’s designed to help you take the measure of your partner’s pulse, to identify the areas where the biggest misunderstandings arise between clients and agencies, and recognise any warning signs before the relationship gets into trouble.
Together with Aprais, the global leader in helping clients and agencies work better together, and in collaboration with A2C (Association of Creative Communications Agencies), we posed 59 statements to a combined 73 senior client and agency respondents. You can register for your copy of the report below, and discover just how client and agency perceptions vary on:
The report makes for fascinating reading, showcasing agencies’ passion for their clients, and the work they do, and clients’ respect for agency creativity and innovation. So register now for Marketing Relationship Pulse, providing insight into the agency/client relationship as we look ahead to better understanding and partnerships.