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ICA Advocates Government Support of Canada’s Marketing Agencies

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ICA Advocates Government Support of Canada’s Marketing Agencies

In Canada for every $1 spent in marketing communications $6 is returned to our GDP. As the creators of economic growth, agencies must be at the country’s top tables to deliver their impact

said Scott Knox, President & CEO, ICA.

In January 2024, the ICA launched its Brands Need More Canada manifesto to boost the influence of Canada's agencies on the global stage and to drive growth in the agency sector through to 2030.

At the same time the ICA appointed Loyalist Public Affairs as its Federal and Provincial Government lobbying partner to navigate the corridors of power. Since then, the ICA has met with ministers, opposition members and civil servants to advocate for the quality and impact of Canadian agency talent.

The ICA is lobbying to have existing Film & TV tax credit programs extended to the agency sector and marketing production, have agencies take part in international trade missions and have agency talent receive Government support for skills development.

The ICA’s Board Advocacy Steering Committee are:

  • Chair – Beverley Hammond, Broken Heart Love Affair
  • Scott Knox, ICA
  • Sacha Lai-Svirk, Outpost379
  • Ben Tarr, Leo


To join the ICA in ministerial tours, round tables or other engagements contact scott@theica.ca.

Advocacy Timeline:


June 2025
ICA meet with Ontario Minister of Tourism, Culture & Gaming, Stan Cho to showcase Canadian agency cultural impact and seek support for Brands Need More Canada.
ICA takes Brands Need More Canada to Cannes funded by Federal Government's CanExport.
May 2025
ICA invited to Ontario Finance Technical Briefing ahead of budget announcement.
ICA meets with Ontario Associate Minister for Small Business, Nina Tangri.
April 2025
ICA launches Federal version of the Tell Them! campaign to gain industry recognition and support during the 2025 General Election.
ICA meets with Incorporated Society of British Advertisers (ISBA) to ask how to get more Canadian agencies in front of UK based brands.
Ontario Trade & Investment Office and ICA host the UK's top pitch consultants at Canada House, Trafalgar Square, London. The ICA shared Canadian case studies, the Brands Need More Canada and asked how Canadian agencies get onto more EMEA and Global pitch lists.
March 2025
ICA joins Canadian Chamber of Commerce associations round table in Ottawa.
ICA joins Canadian Chamber of Commerce Inclusive Growth committee.
ICA launches Tell Them! campaign to gain recognition and support for the agency sector during Ontario's election.
February 2025
ICA joins Canadian Chamber of Commerce Digital Economy Committee meeting.
January 2025
ICA runs training session for members on how to apply for up to $50,000 CanExport grant for business development.
ICA pitches expansion of Film & TV tax credit to Ontario Finance Committee.
December 2024
ICA attends meeting with Director General of Federal Innovation, Science Economic Development (ISED).
November 2024
ICA hosts Ontario Minister of Economic Development, Job Creation and Trade, Vic Fedeli for an agency tour and member agency leader round table discussion.
ICA attends Queens Park with agency delegation to meet with Small Business Minister Nina Tangri.
October 2024
ICA invited to meet with Federal Innovation, Science Economic Development (ISED) to discuss impact of AI on the Canadian agency sector.
ICA meets with Ontario Ministry of Labour, Immigration, Training & Skills Development.
ICA meets with International Trade Commissioners Service.
ICA meets with Shadow Heritage team.
September 2024
ICA meets with US pitch consultant to the showcase Brands Need More Canada and ask how Canadian agencies get onto more North American and Global pitch lists.
June 2024
ICA in Calgary for Social West and agency tour on Brands Need More Canada.
May 2024
ICA attends World Federation of Advertisers Global Marketer events.
April 2024
ICA Brands Need More Canada UK tour meeting pitch consultants, associations and WPP's Mark Read.
March 2024
ICA meets with #1 UK pitch consultancy to discuss Brands Need More Canada.
February 2024
ICA attends meeting with The Great Lakes Sustainable Growth Forum.
ICA attends Canadian Chamber of Commerce Digital Economy Committee meeting.
Loyalist Public Affairs hired.
January 2024
Brands Need More Canada manifesto launched.

Media coverage – coming soon!

tellthem

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