The ICA’s Creative Power Advisory Group decided on this methodology that will be used to create the Creative Power List 2025 based on performance in 2024. Supported by leading audit, tax, and consulting firm, Grant Thornton LLP, the ICA will publish the 2025 rankings in January 2025.
Creative Power List Methodology 2025 pdf
The international awards that count:
Then the national shows:
In 2023 the following number of awards were issued by the national programs:
Therefore, a scoring multiple is applied to bring impact balance:
The weighting value being created as follows:
This delivered a scoring mechanic as follows:
| ADCC | CMA | Effie Awards Canada | Marketing | |
|---|---|---|---|---|
| Best/Grand Effie | 35 | 78.75 | 302.4 | 244.3 |
| Gold | 25 | 56.25 | 216 | 174.5 |
| Silver | 15 | 33.75 | 129.6 | 104.7 |
| Bronze | 10 | 22.5 | 86.4 | 69.8 |
| Shortlist / Finalist | 1 | 2.25 | 8.64 | 6.98 |
The international scoring across the selected awards is:
| Cannes Lions | Points |
|---|---|
| Titanium and Creative Effectiveness Grand Effie | 1000 |
| Grand Effie, including Grand Effie for Good | 700 |
| Titanium Lion | 600 |
| Gold Lion | 500 |
| Silver Lion | 300 |
| Bronze Lion | 200 |
| Shortlist | 20 |
| Clio | Points |
|---|---|
| Grand Effie | 350 |
| Gold | 250 |
| Silver | 150 |
| Bronze | 100 |
| Shortlist | 10 |
| D&AD | Points |
|---|---|
| White Pencil | 1000 |
| Yellow Pencil | 500 |
| Graphite Pencil | 300 |
| Wood Pencil | 200 |
| Shortlist | 20 |
| Effie Awards (non-Canada) | Points |
|---|---|
| Global Best of the Best - winner | 1000 |
| Global Best of the Best - contender | 100 |
| Grand Effie - National | 399 |
| Gold - National | 285 |
| Silver - National | 171 |
| Bronze - National | 114 |
| Shortlist - National | 11.4 |
| Immortal | Points |
|---|---|
| Winner | 300 |
| Commendation | 100 |
| Finalist | 10 |
| The One Show | Points |
|---|---|
| Best of Show | 1000 |
| Best of Discipline | 800 |
| Gold Pencil | 500 |
| Silver Pencil | 300 |
| Bronze Pencil | 200 |
| Shortlist | 20 |
This scoring mechanic will now be in place for 2024, so that the industry can transparently see what is on offer for their overall ranking from each award show. The Creative Power Advisory Group will take feedback and review this scoring rubric at the end of 2024 and set out the scoring system for the 2026 Creative Power List.
Co / Joint Entries
Sometimes entries to award shows are made as co / joint-submissions either by multiple agencies or by the same agency but multiple offices. The points allocated will be divided equally between each entrant in the creation of the Creative Power List.
The Creative Power Advisory Group welcomes feedback on this initiative and its methodology. It is created by the industry for the industry. Please email any feedback and nominations for the Creative Power Group to scott@theica.ca.
