The ICA’s Creative Advisory Committee confirmed this methodology in January 2025. It was used to create the Creative Power List 2026 based on award show performance in 2025.
The international awards that count:
Then the national shows:
In 2024 the following number of awards were issued by the national programs:
Therefore, a scoring multiple is applied to bring impact balance:
The weighting value being created as follows:
This delivered a scoring mechanic as follows:
| ADCC | CMA | Effie Awards Canada | Marketing | |
|---|---|---|---|---|
| Best/Grand Effie | 35 | 78.75 | 302.4 | 244.3 |
| Gold | 25 | 56.25 | 216 | 174.5 |
| Silver | 15 | 33.75 | 129.6 | 104.7 |
| Bronze | 10 | 22.5 | 86.4 | 69.8 |
| Shortlist / Finalist | 1 | 2.25 | 8.64 | 6.98 |
The international scoring across the selected awards is:
| Cannes Lions | Points |
|---|---|
| Titanium and Creative Effectiveness Grand Prix | 1000 |
| Grand Prix, including Grand Prix for Good | 700 |
| Titanium Lion | 600 |
| Gold Lion | 500 |
| Silver Lion | 300 |
| Bronze Lion | 200 |
| Shortlist | 20 |
| Clio | Points |
|---|---|
| Grand Prix | 350 |
| Gold | 250 |
| Silver | 150 |
| Bronze | 100 |
| Shortlist | 10 |
| D&AD | Points |
|---|---|
| White Pencil | 1000 |
| Yellow Pencil | 500 |
| Graphite Pencil | 300 |
| Wood Pencil | 200 |
| Shortlist | 20 |
| Immortal | Points |
|---|---|
| Winner | 300 |
| Commendation | 100 |
| Finalist | 10 |
| The One Show | Points |
|---|---|
| Best of Show | 1000 |
| Best of Discipline | 800 |
| Gold Pencil | 500 |
| Silver Pencil | 300 |
| Bronze Pencil | 200 |
| Shortlist | 20 |
This scoring mechanism was applied for 2025, giving the industry clear visibility into how each award show contributes to overall Creative Power List rankings.
Co / Joint Entries
Sometimes entries to award shows are made as co / joint-submissions either by multiple agencies or by the same agency but multiple offices. The points allocated will be divided equally between each entrant in the creation of the Creative Power List.
The Creative Advisory Committee welcomes feedback on this initiative and its methodology. It is created by the industry for the industry. Please email any feedback and nominations for the Creative Advisory Committee to scott@theica.ca.
