To lead, inspire and champion the practice and practitioners of Marketing Effectiveness in Canada.

Effie Judging Hub

Brands in Canada are missing out on profitable growth due to an over-reliance on short-term tactics at the expense of longer-term brand-building.

The Brand, Agency and Media Leaders who inspire & champion Canadian Marketing Effectiveness

The Brand, Agency and Media Leaders who inspire & champion Canadian Marketing Effectiveness

Nominate somebody or yourself to be an Effie Canada judge.

Canada's most effective work has been discussed, debated, and dissected by a jury of over 100 of the smartest brand, agency, and academic marketers from across the country and beyond

The guide will help you understand the strengths and weaknesses of your submission

Effie Canada, which recognizes the best in marketing effectiveness, has secured the services of experienced brand marketer Ali Leung, and agency strategy leader Dustin Rideout as co-chairs for its 2022 program.

Are you prepared to make some tough decisions? Learn more about judging Effies Awards Canada.

The Canadian Creative Effectiveness Summit 2021

Juniper Park\TBWA and Canadian Women's Foundation pick up the 2021 Grand Prix.

Live broadcast September 23rd 2021 at 2pm (ET)

The Canadian Creative Effectiveness Summit 2021 September 23rd, live stream, 2.00 – 5.30pm (EDT) Free to attend.

We’re calling for the most adaptive and bold brands from 2020. The brands who, in the face of uncertainty, anxiety and social change, stepped up instead of shying away.

The Canadian Creative Effectiveness Summit 2020

Learn the alchemy of effectiveness, and watch Effie Canada Grand Prix Live as the gold winning brand and agencies battle it out for the coveted Grand Effie.