Effective date: October 23, 2025
Seller: Institute of Canadian Agencies, 2216 Queen Street East, Suite 100A, Toronto, Ontario, M4E 1E9, Canada
Contact: effie@theica.ca
You are purchasing a digital publication (PDF) titled The Alchemy of Effectiveness: Marketing Investment That Impacts Commercial Effectiveness (the “Report”). The Report includes analysis, data, commentary, and layout/design. The Report is licensed, not sold, under the licence you select at checkout.
Single-User Licence
Licensed to one natural person employed or engaged by the purchasing organisation. Internal use only by that individual.
All licences: No redistribution outside the purchasing organisation. No resale, lending, gifting, or public posting. No uploading the Report (in whole or part) to public drives, collaboration hubs visible outside your organisation, or AI/model-training systems (including but not limited to OpenAI, DeepSeek, Anthropic, Google, Meta, or any similar service). Excerpts may be quoted internally with proper attribution.
You may not:
If you need external distribution rights (e.g., to share with clients or franchisees), email effie@theica.ca for a reprint or extended-use licence.
Delivery is handled by SendOwl. After successful payment, you’ll receive a secure, expiring download link (default expiry 24 hours; 3 download attempts). We PDF-stamp the file with your order ID, email, and licence type to deter unauthorised sharing. Lost access? Contact effie@theica.ca with your order number.
All prices are in CAD unless stated otherwise. Applicable GST/HST (and QST where required) will be calculated and shown at checkout. For invoicing and input tax credit purposes, our tax registration numbers appear on your Stripe receipt or PDF invoice.
Payments are processed by Stripe. You will receive a Stripe receipt and/or invoice. We do not store your credit-card details on our servers.
All sales are final for digital products except where required by law. If you experience technical issues (e.g., corrupted file, link failure) contact effie@theica.ca within 7 days of purchase; we’ll replace the file or reissue access. If we issue a refund, we will revoke download access.
All content in the Report is © The Alchemy of Effectiveness: Marketing Investment That Impacts Commercial Results and the © Institute of Canadian Agencies (and/or licensors). You receive a licence to use the Report as described in the Licenses section. No other rights are granted. Trademarks, logos, and third-party materials remain the property of their respective owners.
Where the Report includes anonymized or aggregated data, you agree not to attempt re-identification or to disclose any non-public methodology, datasets, or benchmarking logic we provide.
The Report reflects our analysis at the time of publication and is provided “as is” for informational purposes. It is not financial, legal, accounting, or procurement advice. We do not guarantee outcomes. To the maximum extent permitted by law, we disclaim all warranties (express or implied).
To the maximum extent permitted by law, our total liability for any claim related to the Report is limited to the amount you paid for that Report. We will not be liable for indirect, consequential, special, or punitive damages, loss of profits, or lost opportunities.
We may take reasonable steps to protect our IP, including watermarking/stamping, monitoring unusual download activity, and requesting written certification of compliance (e.g., that Single-User/Team limits are being respected). If we reasonably believe the licence has been breached, we may suspend access and request remediation.
Initiating a chargeback without first contacting support may lead to access suspension. We reserve the right to provide purchase records (email, IP, timestamps, stamps) to the payment processor to resolve disputes.
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If you are a consumer in Québec, a French version of key purchase information and receipts is available. Contact effie@theica.ca.
We may update these Terms for future purchases. The version in effect at the time of your order applies to that purchase. Material changes will be noted at the top of this page with the effective date.
These Terms are governed by the laws of the Province of Ontario and the laws of Canada applicable therein, without regard to conflicts of law. You agree to the exclusive jurisdiction of the courts located in Toronto, Ontario.
Questions about your order, licences, reprint rights, or accessibility? Email effie@theica.ca.
