The Alchemy of Effectiveness: A Focus on Canada


As a proud sponsor of the Canadian Effectiveness Summit and Effie Canada, it was a privilege for thinktv to welcome globally renowned advertising experts Peter Field and Robert Brittain to the virtual stage for their talk “The Alchemy of Effectiveness: A Focus on Canada.” Based on a report of the same name and sourced from Effie Canada data, the presentation highlighted the importance of long-term thinking, brand-building and share of voice, and provides practical guidance to marketers looking to improve the effectiveness of their advertising campaigns.

2021 Effie Canada Gold Winning Presentations

john st. and no name

Megan Towers of john st. and Cheryl Grishkewich from Loblaw present their award winning campaign “case study” which won a bronze and gold Effie award.

Ogilvy and Dove (Unilever)

Tom Kenny from Ogilvy Toronto and Divya Singh from Dove (Unilever) present their award winning campaign ‘Courage is Beautiful’ which won a silver and 3 gold Effie awards.

Zerotrillion and The Flowr Corporation

Description: Aubrey Podolsky of Zerotrillion and Nicole Wolff from The Flowr Corporation present their gold winning campaign ‘Art & Science’.

Cossette and SickKids Foundation

Cat Wiles from Cossette and Kate Torrance of SickKids Foundation present their gold winning campaign “SickKids VS Conventional Fundraising”.

Juniper Park \TBWA and Canadian Women’s Foundation

David Toto from Juniper Park TBWA and Andrea Gunraj of the Canadian Women’s Foundation present their award winning campaign “Signal for Help’ which took home a silver, 3 gold and the Grand Prix Effie Awards.

Cossette and SickKids Foundation

Denika Angelone from Cossette and Kate Torrance of SickKids Foundation present their gold winning campaign “This Is Why”.

Rethink and Science World

Darren Yada from Rethink and Teresa Virani from Science World present their twice gold winning campaign “The World Needs More Nerds”.

Rethink and Kraft Dinner (Kraft Heinz)

Sean McDonald from Rethink and Nina Patel from Kraft Dinner (Kraft Heinz) present their bronze and gold winning campaign ‘You Do You”.

Effie Canada Sponsors

Privacy Policy English & Fran├žais