Built from real insights gathered through the ICA’s CanExport Associations–supported work at Cannes Lions, the Export Readiness Kit distils everything global buyers, intermediaries, and procurement teams expect from an agency entering new markets.
From regulatory must-knows to pricing across currencies, crafting globally credible case studies, and navigating intermediaries, this kit translates government export frameworks into something built for agencies, by agencies.
Whether you’re eyeing London, Paris, Berlin, or beyond, this is your roadmap to going global with confidence, clarity, and commercial rigour.
