Northern Maverick Collective 2021

Northern Maverick Collective 2021

What is Northern Maverick Collective?

Northern Maverick Collective is the ICA’s Pub Night that seeks to inspire collaboration, facilitate peer-to-peer learning, and foster professional interaction by bringing together peers and industry leaders for dynamic and informative discussions. Virtual sessions are 1 hour and 15 minutes.

This casual forum provides a unique opportunity for your staff to network, engage and learn something new. While we can't go to the pub together, we can share a drink of choice virtually, talk shop and support each other. 

Northern Maverick Collective is open to all levels and departments of ICA member agencies.

Past Pub Nights

Strategists or Planners...or Both? Thursday, October 28th at 5:00pm ET.

Four of Canada's top Agency Strategists join the NMC to debate Dave Trott's assertion in Campaign UK that "we don't need strategists, we need planners." Strategy vs. Tactics. What vs. How. Specific Objectives vs. Overall Objectives. We'll discuss the tools in the Strategist's toolbox and when our panelists think you should use them and why.


Jay Chaney, Partner & CSO, Broken Heart Love Affair

Rodrigo Coelho, VP, Strategy, Momentum WW

Sarah Thompson, CSO, Theo

Cat Wiles, CSO, Cossette