Oh Sh*t, I’m in Charge

October 23, 2019 – 1-day Workshop

Book Now...

There are two kinds of leaders. One gets pushed to the top because they have exceptional qualities. The other climbs there because they are ambitious. Both are in for a shock when they arrive there because no-one has prepared them for what is a completely new role.


The workshop is split into three sections.

You – is about you the individual. What do you stand for? What do you want? What is your style? 

It – is about the creative process. You are now managing conflict, daily. But fear not, in this workshop you will learn how to pre-empt the collisions rather than have to mediate. 

You will also be asked to recognize that you are now managing budgets as well as people. That means you have to learn to balance creativity with the needs of the business to make a profit. 

Them – is about the four constituencies you have to address daily. First of all, the people who work for you. How do you motivate them? How do you keep the good ones? How can you create an environment in which they feel valued?


Newly promoted creative directors will obviously find much of the workshop of immediate help but even established executive creative directors have found it valuable in helping establish priorities and reaffirm their ambitions.


Patrick Collister

Your tutor for the day is someone who has made pretty much every mistake it’s possible to make and will help to negotiate the way forward.

Patrick Collister is the founder of training and consultancy company Creative Matters.

In previous lives he was the Executive Creative director and Vice Chairman of Ogilvy & Mather, London, which was a lot of fun. 

Then he became Executive Creative Director for a small network of DM agencies, which was rather less fun. 

Finally, and best fun of all, from 2013 until February 2018, he was the Head of Design for The Zoo, Google’s creative think-tank in Northern and Central Europe. 

In 2009 he founded Directory magazine and resource, which showcases innovative ideas in advertising and marketing. 

He has won many pieces of metal and perspex including Gold Lions from Cannes. 

He regularly shouts and waves his arms about at conferences but is generally regarded as harmless.


8:30 am to 9:00 amRegistration & Breakfast
9:00 am to 12:00 amSession
12:00 am to 1:00 pmMunch
1:00 pm to 5:00 pmSession


  • Lunch isn’t provided.


CA$795 – CA$1,200


Institute of Communication Agencies
2300 Yonge Street, Suite 3002
30th Floor
Toronto, Ontario M4P 1E4

Map and Directions...