Qualification-Based Selection (QBS) is a procurement process that focuses on finding the most qualified provider of creative professional services, at a fair and negotiated price.

The agency/client partnership is under massive pressure but also has the potential to deliver amazing results. That’s why we’ve created the Marketing Relationship Pulse report.

PRIME - Purpose and Responsibility in Media Economics & The PRIME Ecosystem

The ICA’s Pitch Watch is calling on Canadian agencies to boycott tobacco giant JTI’s current agency review process, citing the onerous speculative work requirements as unfair to the brand, shareholders and the agency sector.

The RFP selection process, for all types of agencies, is flawed. That’s why we’re pushing “to retire the RFP” from Canadian business practice.

RFP found to be flawed in key areas. The ICA is calling for agencies participating in YMCA Canada’s Creative Agency Services RFP to boycott the bid process until the organization agrees to make significant changes to ensure fairness for all who apply.

The ICA got involved with the TTC bid process due to several complaints from active member agencies that the creative tender demanded free ‘spec' creative in order to win the business.

Pitch Watch is our confidential service that enables agencies to report both negative & positive experiences with client pitches & throughout a client relationship.

The ICA, on behalf of it membership, criticized the move by Accenture Interactive to launch a Programmatic Services unit.

When Toronto-Dominion Bank’s pitch documents asked agencies for advice on how to help avoid taxes on agency fees, Pitch Watchdog took action.

In some cases, dramatic action is needed to improve a pitch process. That’s what happened when we called for an industry-wide boycott of Toronto Zoo’s pro bono pitch.

Little Black Book Online is a searchable, online publication/channel that celebrates ideas in advertising & marketing in all its wonderful forms