This training session is designed to guide Effie entry writers through every stage of the process, from understanding the competition’s structure and judging criteria to crafting a powerful campaign narrative. Learn how to build your story first, then seamlessly transition into completing the entry kit with clarity and confidence. Gain valuable insights from a past Effie winner and practical strategies for aligning the entry process with your agency’s workflow. Walk away with the tools and knowledge to turn effective work into award-winning submissions.
Join the Effie award-winning AJ Jones, CSO, McCann, and Dustin Rideout, Strategist and 2022/2023 Effie Awards Canada Co-Chair for this session aimed to give you the tools you need to write a successful case study.
Mon, Feb 24, 2025 2:00 PM - 5:30 PM ET
The Effie Effectiveness Model
Delve into the foundational framework of Effie Awards Canada. This section unpacks Effie’s core pillars, its definition of effectiveness, and the strategic structure that underpins successful case studies. By understanding the Effie Marketing Effectiveness Pillars, you’ll learn how to align your work with the criteria that judges value most.
Judges’ Feedback Decoded
What makes a case study stand out to Effie judges? In this section, we’ll analyze years of judging feedback to uncover recurring themes, preferences, and expectations. Learn how to leverage these insights to craft case studies that align with what judges value most—setting your submission up for success.
A Winner’s Blueprint for Success
Go behind the scenes with a past Effie Canada winner as they share their firsthand experience and strategies for crafting an award-winning case. From overcoming challenges to applying best practices, gain practical insights and actionable tips that helped them turn great work into Effie gold.
Integrating Effie into Your Agency Calendar
Successful Effie entries don’t happen by accident—they’re the result of thoughtful planning and seamless integration into your agency’s workflow. This section will provide practical strategies for building a realistic timeline that aligns with your team’s priorities, ensuring every stage of your entry is executed smoothly and stress-free.
