Canadian Marketing Effectiveness Summit 2023

Canadian Marketing Effectiveness Summit 2023

The Canadian Marketing Effectiveness Summit 2023 was held on October 26, 2023 in Toronto. Tune in below to watch the event recording.


1.    Economic Focus on Canada

Ali Leung (Head of Commercial Revenue, Shopify / Co-Chair, Effie Canada) and Globe & Mail journalist, Rita Trichur, explore the economic and commercial realities facing advertisers. They dive deep into the effects of 2023’s events and what’s on the horizon in 2024, both in Canada and globally.

2.    Marketing Focus on Canada

Dustin Rideout (Partner & CSO, The Hive / Co-Chair, Effie Canada), chats fireside with effectiveness guru, Peter Field, and Brent Nelsen (Global CSO, Edelman). They explore thoughts and insights gleaned from their first look at the Focus on Canada 2023 survey data that will result in the Alchemy of Effectiveness Report 2023, the Effie Awards Canada 2023 case studies, and current Canadian marketing trends.

3.    Marketing Driving Business Results

How does great work that works get sold and win an Effie? Leah Power (EVP, ICA) speaks with Lindsay Tessis (Director, Social Media & Content Marketing, Accor), Denis Klurfeld (SVP, Procurement, Luxury & Lifestyle, Accor), and Josh Diamond (President, Diamond), about how they navigated the agency-client relationship and the client’s internal processes culminating in an Effie Awards Canada 2023 Gold winning campaign.

4.    Effie Awards Canada 2023 Winners Announced

Effie Awards Canada 2023 partners, Evan Wood (EVP & CSO, Environics Analytics), Brett Channer (President, BAM Analytix), and Alison Demelis (Head of Enterprise Solutions, LinkedIn), announce the winners of the Grand Effie, Marketer of the Year and Agency of the Year.