Canadian Marketing Effectiveness Summit 2026

October 21-24, 2026
Fairmont Banff Springs Hotel
Banff, Alberta

Event is in-person and will not be live streamed.

Get Your Passes

Use code EFFIExTGF2026 to save 10% off All Access, VIP and Pinnacle passes.

(Effie Awards Canada Gala tickets are available as an add-on purchase for $250 USD each)

ICA Member Exclusive Discount

ICA member agencies and their clients get even bigger savings.

All Access Pass + Effie Awards Canada Gala ticket for only $1,299 USD (a $2,099 USD value).
Email effie@theica.ca to get your exclusive discount code prior to purchase.

BUY PASSES

About CMES 2026

The Canadian Marketing Effectiveness Summit is our annual event bringing together agency and brand leaders focused on one thing: work that works.

This year, we return to Banff as part of The Gathering for an immersive, multi-day experience designed to challenge thinking, share proven approaches, and inspire better outcomes.

Detailed agenda still to come!

Panels & Presentations – Hear from agency and brand leaders tackling real business challenges—and the decisions behind work that delivers real results.
The Alchemy of Effectiveness Report – Exclusive release and keynote launch of “The Alchemy of Effectiveness 2026,” our annual, data-backed analysis of what truly drives marketing effectiveness today.
Effie Coffee Lounge – Connect with brand builders from across North America, explore Effie-winning work, and join thoughtful conversations about the future of effectiveness, the Effie program, and our partners.
2026 Effie Awards Canada Gala (Friday, October 23rd) – Celebrating the year’s most effective work, with Gold and Grand winners revealed live, alongside Agency of the Year and Marketer of the Year.

About The Gathering 2026: Build with the Boldest

The Gathering is the brand leadership festival where the world's boldest leaders come to find clarity, build real relationships, and return ready to build what lasts. Three days in Banff. No filler. No expo hall. Just the highest-signal room in North America — filled with the CMOs, founders, and brand builders who are shaping what comes next. Join us October 21–24, 2026, and discover how today's most enduring brands — like Disney, Home Depot, Liquid Death, and TikTok — are building cultures of devotion, not just market share.