Watch video from Contagious’ three sessions at IDEA Summit 2018, presented by Chris Barth, on the values for modern brands to live by to flourish.
“What do you need, before you do anything else… to make brave creative advertising that’s going to be successful in the market?”
“Transparency and honesty are huge ways to build trust”
“It’s easy to get complacent, it’s easy to get comfortable, and we’re seeing brands get left behind because they’re doing the same thing that got them where they are today.”
