Pitch Watch

Pitch Watch

Pitch Watch is our confidential service that enables agencies to report both negative & positive experiences with client pitches & throughout a client relationship.

Part of the ICA’s Amplify, Protect & Transform agenda, Pitch Watch provides a safe space to talk about good & bad cases of client practice in pitching, & has already proved successful in improving pitch processes including TD Bank, TTC, & Toronto Zoo.

We launched Pitch Watch after listening to the concerns of our member agencies but the platform is also open to non-members who wish to report a good or bad pitch experience.

Agencies have the option to provide information via the emails below or call the Pitch Watch line on 416 886 4611.

Pitch Watch is part of a wider program of ICA activity around client relationships, procurement & new business for more information contact Scott Knox ( or 416 886 4611).

You can also email Pitch Watch at or

Links to news:

  1. Strategy
  2. Media In Canada
  3. Also, Full Page Ad in Globe & Mail for the launch