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ACTRA / UBCP / UDA

Vérification des faits pas l’ICA : réponse à l’article du Globe and Mail

Vérification des faits pas l’ICA : réponse à l’article du Globe and Mail

Le 20 février dernier, le Globe and Mail publiait un article intitulé « Actors’ union accuses Ottawa of prolonging labour dispute with agencies after millions in ad spending revealed ». Cet article omet et présente de manière inexacte d’importants faits sur la façon dont les budgets publicitaires fonctionnent réellement, en faisant fi de la part de ces budgets qui est affectée à l’achat média et aux entreprises médiatiques qui diffusent le contenu.

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ICA Fact Checks ACTRA Misinformation

ICA Fact Checks ACTRA Misinformation

ACTRA has had a lot to say about the ICA and its member agencies since our National Commercial Agreement (NCA) expired in April 2022. Much of the ACTRA rhetoric is simply not true. If you are wondering how to separate fact from fiction here are the issues from an ICA perspective.

ICA Responds to ACTRA Statements

ICA Responds to ACTRA Statements

There is a lot of misinformation circulating about the breakdown in negotiations between the ICA and ACTRA/ACA aimed at creating a new National Commercial Agreement (NCA). The issues at stake are critical to the long-term health of Canadian agencies and performing talent. Here are some of the key facts from the perspective of the ICA and its member agencies.