Institut des agences canadiennes

The ICA’s Transformation Groups - get involved

Each group is represented at ICA board level with two board directors, one from an independent agency & another from a network-owned agency. Above all, the aim of these groups is to create peer community & stronger connections across the agency sector with the ICA.

2020 Talent Census Report

The 2020 Talent Census is the ICA’s second diversity survey of over 2,000 agency staff from ICA member agencies

Advertising Unlimited

Advertising Unlimited is various initiatives throughout the year crafted to engage and inspire anyone that considers themselves a creative thinker and problem solver.

Anti-Indigenous Racism Resources

A resource to all non-Indigenous people and parents to deepen our understanding of the Indigenous worldview, journey, history, beliefs and traditions

2020 Effie Index Names World’s Most Effective Marketers

Canada’s Impact Apparent With Our Agencies and Brands Delivering Top Scores

Traditional agency searches are inefficient and ineffective for Brands

The RFP selection process, for all types of agencies, is flawed. That’s why we’re pushing “to retire the RFP” from Canadian business practice.


ICA Research powered by the 4A’s fuels your Strategic Insights

ICA Legal Advisory Service

ICA Member agencies benefit from the ICA Legal Advisory Service, which provides free access to CEO Law’s roster of experienced corporate lawyers.

The ICA Partners With Communo

Duo Announces New Talent Development Fund for ICA Members

Report on Marketing Thought Leadership Platform

The ICA’s partnership with The Globe & Mail Media Group allows member agencies exclusive access to publish thought leadership on the ‘Report on Marketing’ online hub.

5 things you need to know about the dispute between the ICA and ACTRA/ACA

5 things you need to know about the dispute between the ICA and ACTRA/ACA

There is a lot of misinformation circulating about the breakdown in negotiations between the ICA and ACTRA/ACA aimed at creating a new National Commercial Agreement (NCA). The issues at stake are critical to the long-term health of Canadian agencies and performing talent. Here are some of the key facts from the perspective of the ICA and its member agencies.

IDEA Summit

IDEA Summit

IDEA Summit - Toronto, 1-3 October 2018 The ICA’s rebranded annual celebration was a great success, with 750 delegates coming together at Toronto’s TIFF Bell Lightbox to develop and apply the principles of inclusivity, diversity, and equity.



The ICA is working closely with the World Health Organization (WHO), the Canadian Chamber of Commerce (CCoC) and CEOLaw to bring you this hub.