Effie Awards Canada

Effie Awards Canada

“To lead, inspire and champion the practice and practitioners of Marketing Effectiveness in Canada.  And drive recognition of Canada’s most effective work, putting it on the global stage, where it has earned the right to be.” 

– Scott Knox, President & CEO, ICA

About the Effie Awards - AWARDING IDEAS THAT WORK®

The Effie Awards are known by advertisers and agencies globally as the pre-eminent award in the industry and recognize all forms of marketing that contribute to a brand's success.  For over 50 years, winning an Effie has become a global symbol of achievement. Today, Effie celebrates effectiveness worldwide with over 55+ programs spanning 125+ markets, including the Global Effies, regional programs in Asia-Pacific, Africa/The Middle East, Europe and Latin America, and national Effie programs.

The Effie Awards were launched in 1968 by the New York American Marketing Association as an awards program to honour the most effective advertising efforts.  The awards now honour all forms of effective marketing and the companies and individuals creating effective work across the globe.

In 2018, after running the Canadian Advertising Success Stories (CASSIES) for many years the ICA decided that Canadian excellence in marketing effectiveness needed a global approach and became the official licensee for the Effie Awards brand in Canada.  The Effie Awards Canada was launched.

The Latest from Effie Awards Canada 2023

Final Round judging is complete and the winners are in! Finalists and the Bronze, Silver and Gold winners will be announced starting the week of September 25th.

See the list of the Effie 2023 Finalists and Award winners

Canadian Marketing Effectiveness Summit 2023 – October 26, 2023 from 8:00am to 12:00pm ET. In-person attendance is invite only. The event will be broadcast virtually via LinkedIn Live.

Steering Committee

Learnings from Effie Awards Canada 2022

To watch the Alchemy of Effectiveness: A Focus on Canada 2022 webinar with Peter Field in partnership with LinkedIn click here

Fresh ICA Evidence Highlights Damaging Extent of Canada’s Short-Term Marketing Focus

Take a look at Effie Canada 2022


Nominate 2023 judges*

*Open to ICA member agencies and their clients only.

Improve your chances at winning

Get feedback on your previous entries from judges with your own Insight Guide

Previous Programs



2020 – coming soon

2019 – coming soon

Canadian Creative Effectiveness Summit

Summit 2022

Summit 2021

Summit 2020

The Alchemy of Effectiveness: A Focus on Canada

To watch the Alchemy of Effectiveness: A Focus on Canada 2022 webinar with Peter Field in partnership with LinkedIn click here