Effie Awards

Effie Awards

Effie Canada 2022 Announces Ali Leung & Dustin Rideout as Co-Chairs

Effie Canada, which recognizes the best in marketing effectiveness, has secured the services of experienced brand marketer Ali Leung, and agency strategy leader Dustin Rideout as co-chairs for its 2022 program.

Read more here.

The Effie Canada 2022 Portal is now closed 

Effie Canada supports the National Advertising Benevolent Society (nabs) and Inclusivity, Diversity, and Equity in Advertising (IDEA). A percentage of entry fees goes towards supporting these great causes.

nabs is a unique charity specifically designed to support the health and well-being of all individuals in the media, marketing, and communications industry in Canada. For more information about nabs visit

Inclusivity, Diversity & Equity in Advertising, IDEA, first launched in 2017 is a pillar of the ICA’s work. It began with an industry talent census, a summit at TIFF in 2018, another at The Globe & Mail Centre in 2019. 2020 has seen a second census, the creation of the industry’s first ever fully facilitated mentorship scheme, IDEA Advocates and the IDEA Competition in partnership with Bell Media.

Learn More about how to enter the 2022 Effie Awards Canada program here.

Purchase an Insight Guide!

Why purchase the guide?

The guide will help you understand the strengths and weaknesses of your submission, helping you to improve future case-writing, as well as gaining a deeper understanding of key considerations for demonstrating brand and campaign effectiveness.

What is included?

You’ll find out what the judges thought about your case. All judges were asked to explain their scores by answering three questions:

  1. What was the strongest element of the case and why?
  2. What was the weakest element of the case and why?
  3. What questions remained unanswered after reviewing the case?

Judges also were able to provide open-ended feedback. In addition to this, we will also reveal the average ranking (high to low) of each of the four scoring sections.

How much does it cost?

$150 administration cost per entry (Member Pricing)
$250 administration cost per entry (Non-Member Pricing)

Request Your Guide

We’re looking for some Eff’n tough judges

Do you want to become a judge? Click here to find out more.