Episode 3: Solving Real, Human Problems with Leo Toronto
This episode explores Bell Canada’s ‘It’s Good To Talk’, the Leo Toronto campaign encouraging Canadians to seek voice-to-voice interactions for better mental health.
Episode 2: Inside King Ursa’s Rigour-Backed Intuition
This episode explores ‘Made from Fiona’, the King Ursa and Timberland campaign that transformed the hurricane’s destructive wake into real benefit for the affected communities.
Episode 1: McCann Canada’s Grand Effie-Winning Partnership
The inaugural episode explores McCann Canada’s relationship with Kids Help Phone, and how the partnership has evolved creatively, strategically and commercially over the past few years.
Our mission is simple: Amplify our country’s unprecedented industry success and show the world why Brands Need More Canada.
Episodes are being released weekly in Little Black Book (LBB) and on CanadiansCreate.com.
Read more about the series launch.
Contact Madison Papple, Head of Communications & Operations at the ICA.
