Closing Date September 8, 2023
The 2023 IDEA (Inclusivity, Diversity and Equity in Advertising) competition from the ICA, in partnership with Bell Media, is calling for brands and agencies to enter for the chance to win $1 million worth of media inventory on Bell Media platforms. In the third year of the competition, national and international for-profit brands and their agencies are invited to submit ground-breaking work that celebrates diversity through advertising. This year’s entries must shine a spotlight on the lived realities of newcomers to Canada.
Newcomers is a very broad term; I am excited to see the depth of ideas that truly explore the intersectionality and experiences of what this means to people. With Canada’s immigration positive agenda every brand should be working to support and connect with newcomers to our country. Not doing so leaves serious dollars on the table for competitors.
said Scott Knox, President & CEO of the ICA.
Bell Media is committed to creating meaningful change in our industry by ensuring more diversity and representation in advertising, and we look forward to seeing the brand thinking and storytelling focusing on newcomers to Canada in this year’s entries. This year’s competition provides a unique opportunity for marketers to showcase their strategies to authentically reach, connect, and build powerful and long-lasting connections with multicultural Canadians.
said Perry MacDonald, VP, Advertising Sales and Partnerships, Bell Media.
Creators of the winning entry will have access to the full range of Bell Media’s platforms - TV, radio, out-of-home, and digital – to execute their $1 million campaign in 2023 and 2024. Submissions are now open and close on Friday, September 8th.
The IDEA competition builds on the broader IDEA initiative, launched in 2017 by the ICA, to promote inclusivity, diversity, and equity in advertising. An early supporter of the program, Bell Media participated in ICA’s IDEA Summit at TIFF in 2018 with the theme “How Diversity of Thought Leads to Powerful Storytelling.”
Closing Date September 8, 2023
