IDEA gathers thought-leaders & authors from around the world to explore the intersection between creativity, innovation & diversity.
IDEA showcases how diversity in teams & inclusivity in workplaces helps brands & agencies build environments that effectively solve today’s business challenges.
Highlight IDEA thought-leaders from Canada & abroad
Inspire attendees to grow their business by transforming their advertising, marketing & communications through diversity, inclusion & equity.
The event takes place at The Globe and Mail Centre in Toronto, October 24th.
It’s a one-day event where speakers & organizations from around the world gather to talk creativity, innovation & action.
Thursday, October 24, 2019
8am to 4pm
The Globe and Mail Centre
16th Floor
King Street East & Berkeley
NAHANNI & FUNDY CONFERENCE ROOMS
Patrick Collister is the founder of training & consultancy company, Creative Matters. He’s worked for O&M, Brann Worldwide & Google’s creative think-tank, The Zoo. He’s won some awards, publishes Directory magazine & in 2017 published a book How to Use Creativity & Innovation in Business.
Cannes Lions 2019 was one of the most contradictory festivals ever. Many commentators have written that it was the year that saw the resurgence of creativity yet there were fewer talks and seminars about creativity than ever before.
He also takes a look at what DIDN’T win. And he asks, why not? Are some ideas too populist, too sensitive or even too provocative for the juries who reviewed them?
And isn’t it about time humour made a return?
| 8:30AM | EVENT REGISTRATION & LIGHT BREAKFAST
BREAKFAST SPONSORED BY GLOBE MEDIA GROUP
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| 9:00AM | OPENING REMARKS
SCOTT KNOX, PRESIDENT & CEO, ICA
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| 9:15AM | CANNES CONSIDERED
PATRICK COLLISTER, CREATIVE CONSULTANT, CREATIVE MATTERS
Maybe this talk should be called 'Cannes Contradictions' because the week
made plain some of the tensions in the advertising industry. Among the 20
most-awarded campaigns are four apps, four video-based ideas, one classic ad
campaign and a grand gesture. But they all had one surprising thing in
common. Want to know what that is? Want to know why women in advertising
still have cause for concern? Want to know who was the most awarded
individual of the festival? (Clue: it wasn't anyone in an agency.) Find
answers to these questions plus a few observations about the paradoxical
nature of marketing communications today.
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| 10:45AM | BREAK |
| 11:00AM | STATE OF CREATIVITY
MONICA BIALOBRZESKI, CREATIVE LEAD, THE GLOBE & MAIL
The ability to create impactful campaigns is essential for marketers
charged with engaging customers and driving business results. Monica
Bialobrzeski, Creative Lead of the Globe Content Studio at The Globe and
Mail, reveals and contextualizes nine trends that represent the state of
creativity, and how brands can get an early jump on these emerging
opportunities.
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| 11:45AM | DIVERSITY IN PRODUCTION?
DANNY ROBINSON, CHIEF CLIENT OFFICER, THE MARTIN AGENCY
Danny will be joined onstage by Director of Production, Neal Owusu and Integrated Producer, Raj Dhillon to explore the state of representation and accessibility in the world of directing and production in Canada’s commercial film industry.
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| 12:30PM | LUNCH
SPONSORED BY GLOBE MEDIA GROUP
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| 1:30PM | AFTERNOON SESSION INTRODUCTION
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| 1:40PM | MOVING BEYOND RAINBOW WASHING
ANTHONY JIWA, HEAD OF MARKETING, OUTtv
The LGBTQ+ market has been valued at over $3.7 trillion, with brands
worldwide eager to reach the community. Simply adding a rainbow and Pride-related hashtag to creative once a
year is now more likely to be met with indifference or worse, backlash. Does this make building consumer
loyalty
and engaging authentically with the LGBTQ+ community elusive? Anthony Jiwa, CMO, OUTtv, shows us how
brands should think beyond the Rainbow and build a meaningful commitment to
the LGBTQ+ community.
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| 2:15PM | LOSING MY PRIVILEGE
CHRIS BERGERON, VP, CONTENT EXPERIENCE, COSSETTE
For nearly 40 years Chris Bergeron led the life of a straight male leader.
She enjoyed some success: ran a magazine, worked as a Creative Director, won
some awards. The typical life of a white male creative. Then she came out as
transgender and began living her life as her true self. This talk will
explore how being suddenly thrust into the realities of life as a member of a
visible and sexual minority has affected her vision of the workplace and
fundamentally transformed her views on creativity and leadership.
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| 3:10PM | DEAR EVERYBODY AGREEMENT:
Inviting Agencies and Advertisers to Include People With Disabilities in
Advertising
SANDRA HAWKEN, PRESIDENT & CEO, HOLLAND BLOORVIEW KIDS REHABILITATION HOSPITAL
22% of the Canadian Population identifies as having a disability but they
are largely absent from our visual landscape.Learn about how Holland
Bloorview Kids Rehabilitation Hospital recently launched the Dear Everybody
Agreement inviting brands to reshape the way Canadians perceive disability.
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| 3:25PM | CLOSING REMARKS
LEAH POWER, EVP AGENCY OPERATIONS, ICA
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