It’s easy to find evidence for a more sober lifestyle. Dry January is picking up steam. Alcohol-free bars are celebrating St. Patrick’s day. There’s even an alcohol-free mixology festival.
Zero-proof is on the rise; research shows it clearly. The non-alcoholic beer market is predicted to grow at 8%+ in Canada – in contrast to the shrinking beer market.
But is this a fad? Or a trend that’s here to stay? Will alcohol go the way of cigarettes? From cool to being shunned in public spaces? Or will the non-alcoholic market go the way of meat replacements? Interesting product trend ... but missing the mark on what consumers actually want.
Join Empathy and the ICA during this insightful webinar, where you’ll hear about the latest research in zero-proof marketing.
Join this virtual webinar on Tuesday, October 10th @ 2:00PM AT / 3:00PM ET / 12:00PM PT
We believe that marketers should be business leaders. That is why our strength comes from our people. We hire and train current and future business leaders. Each person has a unique lens and a sharp understanding of the business language. So that we can help you represent your craft in your boardroom.
