ICA Summer Camp 2021

Calling all creators! TikTok’ers, bloggers, doodlers, entrepreneurs, Tweet’ers, artists, performers, world travelers, event organizers, jokers, day dreamers, out-side-the-box-thinkers, mathematicians, coders, relationship builders, and creative problem solvers.

Summer Camp 2020 is now closed. Congratulations to our Student Insiders for learning what agency is all about. A huge thank you to our Camp Counsellors for taking time out of their busy schedules to invest in our Future Talent.

Want to be an Agency Insider? Click here for the session schedule.

Advertising Unlimited is for anyone who's curious about working in the advertising, marketing and communications agency industry.

Whether you're looking for an internship, a job after graduation, returning to work or changing careers, Advertising Unlimited wants you to participate.

ICA Summer Camp is a program offering regular online sessions, free of charge through Zoom, hosted by professionals currently working in agencies. They will share their experiences, their realities, and their hard-won insights into what makes a career at an agency and how to succeed.

Students and professionals from all disciplines and every demographic are welcome -- indeed, urged -- to participate. Since 2008, the ICA has run Agency Day, an annual opportunity to visit leading agencies and explore the variety of careers possible in this dynamic industry. Now we’re expanding this successful initiative to really take you behind the scenes of what an agency does, how they work and what a career in an agency might look like.

Gain Valuable Experience & Insight

Advertising Unlimited wants to inspire you to consider an agency career. There are a wide range of roles in an agency just for you. Today's agencies are responsible for tasks as diverse as Art Direction, Copywriting, UX/UI, IT, Project Management, Business Development, Client & Business Leadership, Analytics, Planning, Research, HR, Finance, Marketing, and Public Relations.

Advertising Unlimited fosters learning and connection with top agency experts, provides insight into what working in a busy Canadian agency is all about, and helps you build your networking skills.

Check out the list of ICA Summer Camp sessions below. The calendar with session details and registration links are here. Sessions start on June 14^th and are generally scheduled Monday through Thursday each week and run from 4pm to 5pm ET and 1pm to 2pm PT.

Before Attending A Session Watch This!

• What is Agency?
• Why Work In Agency?
• Getting A Career In Agency
• Inclusivity, Diversity & Equity in Advertising (IDEA)
• Is a Career in Agency For You?
• Supporting Future Agency Talent – Full Video

Client Leadership Sessions

1. Client Leadership 101
2. The Fundamentals:  Project management
3. The Fundamentals:  Anatomy of a Brief
4. Managing Your Client Leader Career for Success
5. Client Leadership Panel

Strategy & Planning Sessions

1. Strategy & Planning 101
2. The Fundamentals: What is an insight?
3. The Fundamentals: Introduction to Research
4. Managing Your Strategy Career for Success
5. Strategy & Planning Panel

Creative Sessions

1. Art Direction and Copywriting 101
2. The Fundamentals:  Portfolio Review
3. The Fundamentals:  Effective Teams
4. Managing Your Creative Career for Success
5. Creative Panel

Agency Leadership Sessions

1. The Future of Agency
2. Agency Leader - How I Got Here
3. All About Independent Agencies
4. All About Network Agencies
5. The Business of Agency

Explorer Sessions

1. Digital Agency 101
2. Media Agency 101
3. Public Relations 101
4. Studio & Production 101
5. Data Strategy 101
6. Effie Canada Campaign Walkthrough - The Alchemy of Effective Marketing
7. Inclusion, Diversity & Equity in Advertising (IDEA)
8. Personal Branding & Networking

ICA Summer Camp Schedule

Session schedule, presenter details and registration details are here.