Negotiations with ACTRA ended by mediator

The following was issued as an open letter to all stakeholders in the Canadian advertising industry on September 20, 2023.

Effie Awards Canada

To lead, inspire and champion the practice and practitioners of Marketing Effectiveness in Canada.

Effie Canada 2023

Final Round Judging is complete! Stay tuned for award announcements coming soon

ICA Summer Camp

Calling all creators! TikTok’ers, bloggers, doodlers, entrepreneurs, Tweet’ers, artists, performers, world travelers, event organizers, jokers, day dreamers, out-side-the-box-thinkers, mathematicians, coders, relationship builders, and creative problem solvers

The Agency Sector and Canadian Performers

The Agency Sector and Canadian Performers

Fresh ICA Evidence Highlights Damaging Extent of Canada’s Short-Term Marketing Focus

Brands in Canada are missing out on profitable growth due to an over-reliance on short-term tactics at the expense of longer-term brand-building.

Creative Power List Methodology 2024

The ICA’s Creative Power Group, along with auditor RSM Canada, has created the Creative Power List, a transparent ranking of Canada’s agency sector based on success at leading international and national awards shows. Here is more detail on the methodology behind the List.

20% - The Marketing Procurement Podcast

In each episode a guest brings their marketing, procurement or agency perspective to bear on how these three parties sell to, buy from and work with each other

Clients: 12 Principles For A Great Agency Search

Agency Selection Principles

Effie Canada 2022

Effie Canada 2022

GUT Agency & Tim Horton’s pick up the 2022 Grand Prix with Timbiebs Campaign. Tim Horton’s Takes Marketer of the Year and Rethink announced Agency of the Year

ICA Fact Checks ACTRA Misinformation

ICA Fact Checks ACTRA Misinformation

ACTRA has had a lot to say about the ICA and its member agencies since our National Commercial Agreement (NCA) expired in April 2022. Much of the ACTRA rhetoric is simply not true. If you are wondering how to separate fact from fiction here are the issues from an ICA perspective.

IDEA Summit

IDEA Summit

IDEA Summit - Toronto, 1-3 October 2018 The ICA’s rebranded annual celebration was a great success, with 750 delegates coming together at Toronto’s TIFF Bell Lightbox to develop and apply the principles of inclusivity, diversity, and equity.