To lead, inspire and champion the practice and practitioners of Marketing Effectiveness in Canada.
To lead, inspire and champion the practice and practitioners of Marketing Effectiveness in Canada.
In each episode a guest brings their marketing, procurement or agency perspective to bear on how these three parties sell to, buy from and work with each other
Qualification-Based Selection (QBS) is a procurement process that focuses on finding the most qualified provider of creative professional services, at a fair and negotiated price.
A history and current overview of the issues facing the industry today.
We bring together brands, agencies & thought leaders from Canada & around the world to showcase how to meet the demands of today’s advertisers & consumers.
The ICA’s Creative Power Group represents the best of Canada’s agency creative and planning leaders, a community created to debate issues industry issues and drive Canadian creative excellence.
An ICA Membership is a declaration that your agency is a future-thinking, collaborative partner, delivering business transformation consultancy for brands in Canada and globally.
Effie Awards Canada 2023 is now closed for entries