Canadian Marketing Effectiveness Summit 2025

CMES 2025 goes to The Gathering

October 22-25, 2025
Fairmont Banff Springs Hotel
Banff, AB

Get Your Tickets

Use code EFFIE2025 to save 10% off All-Access, VIP and Pinnacle passes.

ICA Member Exclusive Discount: ICA member agencies and their clients get even bigger savings with a special rate of $999 USD for an All-Access Pass. Email effie@theica.ca to get your exclusive discount code prior to purchase.

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About CMES 2025

The Canadian Marketing Effectiveness Summit is our annual event celebrating marketing effectiveness. This year, we’re popping up at The Gathering festival for an immersive, multi-day event designed to educate and inspire.

• Effie Awards Canada 2025 – The Gold and Grand Effie award winners will be announced live on stage, along with the Effie Canada Agency of the Year and Marketer of the Year awards.
• "The Alchemy of Effectiveness: A Focus on Canada" Launch – We’ll be exclusively launching the 2025 edition of our annual data-backed report on what’s driving results in Canadian marketing and showcasing the work that worked in this year’s competition—to a roomful of top brands and marketers.
• Behind the Trophy: How to Deliver Work that Works – an Inner Sanctum deep-dive conversation between an Effie-winning marketer and their agency partner, offering a rare behind-the-scenes look at what it really takes to deliver effective work.

 About The Gathering 2025: Winning the Future, Together

The Gathering is where the most fearless leaders and culture-shaping brands come together to share, learn, and grow. From breakthrough marketing strategies to bold leadership lessons, this is more than a summit – it’s a movement. Join us and discover how today’s most admired brands – like Kicking Horse Coffee, Disney, YETI, and the Tampa Bay Buccaneers – are winning hearts, minds, and markets.

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Contact

Questions about the event? Email us at effie@theica.ca.