Sid Lee took home the Grand Effie for its “You Should Play 6/49” work for the Lotto 6/49 brand with Loto-Québec.
Ogilvy Canada won the most awards on the night, with nine in total – two Gold, two Silver, and five Bronze.
The agency’s “Cobalt Card Launch: You Do You” work for American Express and the Huggies (Kimberly-Clark Canada) campaign “No Baby Unhugged” both achieved Gold awards.
Cossette was the most-awarded agency behind Ogilvy, winning six awards for campaigns including SickKids and McDonald’s.
Other winners included John St. with a Gold for its “#Haulers” work with No Frills, and Anomaly with two Silvers for Budweiser and Oh Henry!
Rethink also landed two Silvers for its campaigns for A&W, Camp Jefferson won a Silver for Koodo, and TAXI also captured Silver for Canadian Tire.
The awards followed a rigorous judging process that involved more than 80 judges across three cities.
Brent Nelson, the Chief Strategy Officer for Leo Burnett North America, and Chair of the Effie Canada jury, said:
“The first Effie Canada provided a fitting showcase for the best the industry has to offer. The high calibre of the winners is evidence of the excellence of Canadian advertising and its ability to compete with the best in the world.”
Effie Canada was created to mark the evolution of the CASSIE Awards, which honored marketing ROI in Canada since 1993. Merging with the global Effie Awards program, Effie Canada is part of an internationally recognized and celebrated competition that puts Canadian agencies and brands onto the world stage in a bigger and better way.
Lotto 6/49 - Integrated year 3, Loto-Quebec, Sid Lee
No Frills - #HAULERS, Loblaw Companies Ltd. john st.
Huggies - No Baby Unhugged, Kimberly-Clark Canada, Ogilvy
SickKids VS - All In, SickKids Foundation, Cossette
Cobalt Card Launch: You do You, American Express, Ogilvy
June's HIV Positive Eatery, Break Bread Smash Stigma, Casey House, Bensimon Byrne / Narrative / OneMethod
TESTED for Life in Canada, Canadian Tire, TAXI
Better Ingredients Brand Platform, A&W, Rethink
A&W Beyond Meat Burger Launch, A&W, Rethink
Shock-Free Data, Koodo, Camp Jefferson
Sugar-Crisp Spout, Post Foods, Canada Ogilvy
SickKids Family Tree, SickKids Foundation, Cossette
No Frills - #HAULERS, Loblaw Companies Ltd. , john st.
Cobalt Card Launch: You do You, American Express, Ogilvy
Budweiser Gold – Let it Shine, ABInBev, Anomaly
SickKids Family Tree, SickKids Foundation, Cossette
Oh Henry! 4:25, The Hershey Company, Canada Anomaly
June's HIV Positive Eatery - Break Bread Smash Stigma (2 Bronze), Casey House, Bensimon Byrne / Narrative / OneMethod
Oh Henry! 4:25, The Hershey Company, Canada Anomaly
Big Mac x Bacon Collaboration, McDonald's Restaurants of Canada Ltd., Cossette
SickKids VS - All In, SickKids Foundation, Cossette
SickKids Family Tree, SickKids Foundation, Cossette
Huggies - No Baby Unhugged, Kimberly-Clark, Canada Ogilvy
I Just Bought a Boat, Mercy Ships Canada, Geometry Global
Sugar-Crisp Spout (2 Bronze), Post Foods Canada, Ogilvy
CIBC Aventura. The Traveller's Travel Card, CIBC, Juniper Park\TBWA Communications
MOTRIN - Tina's Uterus, Johnson & Johnson Inc., OneMethod
Duceppe Repositioning, Duceppe, Publicis Montreal
Reactine Pollen Alerts Integrated Campaign, Johnson & Johnson Inc., UM Canada
Baby Dove, Beautifully Real Moms, Unilever Ogilvy
Ask Tough Questions, Questrade, No Fixed Address
Van Houtte, the Van Who Brings Coffee to life, Van Houtte, Sid Lee
Kleenex - Made for Doers, Kimberly-Clark Canada, Ogilvy
I've Changed, Tourisme Montréal, LG2