You’ve likely heard of an EGOT (Emmy, Grammy, Oscar, Tony)
Well starting today, the advertising industry has their own multiple award-winning acronym, and a matching trophy holder to boot. Introducing the ELOC (Effie, Lion, One Show, Clio). But you need to win an Effie to complete the set. Deadline for Effie Canada entries is December 6. 2019.
The gold standard for Marketing effectiveness
The Effie Awards are known by advertisers and agencies globally as the preeminent award in the industry and recognize any and all forms of marketing communication that contribute to a brand's success. Today, in over 50 countries globally and entering their 51st year—and second in Canada—the Effies continue to represent the gold standard for marketing effectiveness.
An esteemed panel of client and agency judges will decide on the winning entries. Therese Brisson. Director, Marketing & Sales Strategy at Kimberly-Clark & Effie 2020 Steering Committee Member, said:
I’m extremely excited to be involved in Effie Canada 2020. Building on the success of last year, we’re continuing the evolution of what an award program should bring to the sector, whilst ensuring Effie remains the pinnacle of marketing effectiveness. Submit your most effective work now, and help inspire the entire sector.
Effie Canada 2020 promises to be the most exiting year to date with a new gala event format set to reach a wider audience with a more interactive and engaging experience.
Arthur Fleischmann, Effie Canada 2020 Chair, and Group CEO, Ogilvy & john st commented:
It is my pleasure to invite you to be part of the Effie 2020 Canada awards. This is our second year and we have some exciting changes in store. In this era of disruptive changes in business, creativity and imagination are critical to driving growth. And the Effies is the only global award that puts a spotlight on advertisers who have successfully harnessed creativity to drive their business.
Brands and agencies can learn more, and submit their most effective cases by visiting the ICA’s Effie hub.