The guide will help you understand the strengths and weaknesses of your submission, helping you to improve future case-writing, as well as gaining a deeper understanding of key considerations for demonstrating brand and campaign effectiveness.
You’ll find out what the judges thought about your case. All judges were asked to explain their scores by answering three questions:
Judges also were able to provide open-ended feedback. In addition to this, we will also reveal the average ranking (high to low) of each of the four scoring sections.