For over 50 years, in over 50 countries, the Effie Awards have recognized the very best in marketing effectiveness. Only campaigns that make a real business impact are recognized.
Effie demands strong work. So we require strong judges.
The Effie Canada Jury is a diverse group of marketers from agencies, brands, media and academia. If you're passionate about Creative Effectiveness and are not easily pleased, we'd love to hear from you.
Judging provides you with an unmatched opportunity to see and understand how success works outside of the product/service categories you work on day-to-day. Participating as an Effie Judge also provides an excellent opportunity to network with other industry leaders.
Judging for Effie Awards Canada 2025 will take place over two rounds in June and July 2025. Depending on the round, judging will either be virtual or in-person. More details will be provided if you’re selected to be a judge.
Judges receive cases across a range of categories and evaluate all elements of an entry, written case and creative executions, on a stand-alone basis without comparison to other entries in the category. Each jury member reviews a unique set of cases. Scoring is done confidentially by each juror and each case is reviewed by multiple jury members. In June 2025, Round One judging starts with a virtual, total jury kick-off and information session. Jurors will individually read, review and judge their assigned cases on their own time during the Round One judging period. New for 2025: Judges join a two-hour moderated discussion focused on evaluating cases in general. These sessions are a mix of virtual and in-person.
Round One Judging dates: June 16 to 27, 2025
Finalists are judged against other finalists within their category, and like Round One, all elements of each case are reviewed and scored by multiple judges. Moderated discussion and debate with fellow jurors is part of the Final Round sessions. In July 2025, Final Round judging will start with a virtual, total jury kick-off and information session. Jurors are asked to pre-read their assigned cases prior to their jury session. Jury sessions are structured around categories, scheduled over a two-week period, and generally take four hours each to complete. A judge may only participate in one Final Round session. Judging sessions are a mix of virtual and in-person events.
Final Round Judging dates: July 14 to 25, 2025
Gold-winning cases are judged by a group of senior professionals tasked with determining which case has proven outstanding effectiveness. This session happens in-person in Toronto during the week of Canadian Marketing Effectiveness in October 2025. Like in the Final Round, this session is scheduled for 4 hours and is a moderated discussion and debate. The Grand Effie winner is announced at the Canadian Marketing Effectiveness Summit.
More information about Effie Awards Judging.
Complete the form below to submit your application for Round One and Final Round judging opportunities.
Please Note: Only open to ICA member agencies and their clients. The needs of the Effie Selection Committee change on a rolling basis as we strive to create well-rounded juries that represent both client side and agency expertise across each discipline. For this reason, we cannot guarantee the acceptance of all judging applicants.
More about Effie Awards Canada and the 2024 Effie Awards Canada competition.
